Dealing with negative comments on your business’s social media pages requires a thoughtful and proactive approach. Think before you act to avoid escalating the situation. Here are some steps you can take: Handle negative comments with transparency, empathy and professionalism. You will have the chance save your business’s reputation and transform potentially adverse situations into…
In the evolving landscape of social media, creating viral content has become the holy grail for content creators and marketers alike. The ability to capture the attention of millions and spark widespread engagement is a powerful tool in today’s digital age. There is no guaranteed formula for a post to go viral, certain principles and…
As more businesses jockey for position to be the best, they use their social media pages to gain popularity. While you give your target audience the information they want, you need to find a way to deliver it so that it is seen. Some have one-time offers, others contests and still more have funny pictures.…
You can only speak to the people who want to hire you or buy from you if you know who they are. A well-defined audience is important to get your message out to the people who want and need to hear it. Your voice There is only one you, and your voice is different from…
When you visit your Twitter page there is a list on the page with trending topics. Lots of search engines and other social media platforms have trending topics as well. So, what are they and what is their significance? Trending topics are what people are talking about in real-time. They change as people search for different things.…
Creating and maintaining a blog can be a chore. But if you can monetize that blog, it can be an endeavor you look forward to writing. Here are some tips on making the most of your blog. Once you start writing your blog, you will need to increase your audience. These tips will help you…
In addition to what they pay for, what value do you offer your clients? Do you go above and beyond what they expect from you? There are lots of things you can do that give extra value to your clients and prospects. Monthly newsletters Do you send a newsletter with useful information? Newsletters are a simple…
You might ask yourself, “Should I use social media for my business?” The answer is not so easy. Using social media can be a time suck, especially for beginners. You will need to post regularly, at least a couple times a week. If you want it to take advantage of what it can do for…
Grow your following We all have Facebook pages, but getting new followers is can be tough. Here are some tips to increase your following and engagement with your posts. Good luck! Please keep us informed on how these tips are working for you by sharing your thoughts and ideas. Visit our Contact page to offer…
It’s amazing how social media affects us every day. Unfortunately, it’s not always in a good way. Because most social sites allow people to basically be anonymous, these individuals feel like they can say anything, no matter how nice or nasty. Just watch an episode of Jimmy Kimmel’s “Mean Tweets.” Famous people read real tweets that have…
