torsos of a line of people using their cellphones

Social Media Marketing for Small Business

Social media marketing for small business involves using platforms like Facebook, Instagram, Twitter and LinkedIn to promote your brand and connect with your target audience. It’s more than just random posts— it requires strategy, time and planning. Why Use Social Media Marketing? With 4.9 billion social media users worldwide last year (according to Forbes Magazine),

Dealing with the changing face of social media involves updating your skill set like this small business owner and a second image of a person looking at social media.

The Changing Face of Social Media for Small Business

The landscape of social media for small businesses is constantly evolving, and staying ahead of the curve is crucial. Let’s delve into some key aspects of the changing face of social media for small business. Leveraging Popular Platforms In today’s digital age, social media has become an essential tool for small businesses aiming to expand

A hand trying to fit two puzzle pieces together with a black background.

Which Social Media Platform Should I Use for My Small Business?

Social media can help small businesses connect with potential customers, build brand awareness and increase sales. However, with so many platforms available, it could be challenging to determine which social media platform is the best fit for your business. The answer depends on your goals, your target audience and your resources. Here are some tips

Entrepreneur upset by negative comments on his social media.

Negative Comments and How to Deal with Them

Dealing with negative comments on your business’s social media pages requires a thoughtful and proactive approach. Think before you act to avoid escalating the situation. Here are some steps you can take: Handle negative comments with transparency, empathy and professionalism. You will have the chance save your business’s reputation and transform potentially adverse situations into

Five hands each holding up one letter spelling "viral" to illustrate viral content.

Cracking the Code of Creating Viral Content

In the evolving landscape of social media, creating viral content has become the holy grail for content creators and marketers alike. The ability to capture the attention of millions and spark widespread engagement is a powerful tool in today’s digital age. There is no guaranteed formula for a post to go viral, certain principles and

Verified by ExactMetrics