You might ask yourself, “Should I use social media for my business?” The answer is not so easy.
Using social media can be a time suck, especially for beginners. You will need to post regularly, at least a couple times a week. If you want it to take advantage of what it can do for your business, this is a must.
While most businesses are using social media, not everyone does a good job at it. Just posting is not enough, add an image or video with your posts. When posting with an image, lots more people notice what you have to say.
You also need to give people some kind of meaningful content. Offer tips. Do a “how to” relating to your business. Show that you are experts in your field.
Choosing the correct platforms in order to reach your target audience is another challenge you will need to tackle. Do you want to use Twitter? Facebook? LinkedIn? Instagram? Snapchat? Pinterest? TikTok?
Consider your target audience and what platforms they are using. The demographics are available. More people than ever have been using social media. This trend will definitely continue.
Some experts recommend using one platform and concentrating your efforts there. We think otherwise. There are multiple platforms that will work to reach your target. We recommend picking the top 2-4 and concentrating on those.
If after a few months, you see that one or two platforms are working better for your business, then you can make the decision to narrow down. There is no harm in posting on multiple platforms, it just increases the time you need to devote to posting.
Remember once you start posting on social media that you need to continue. If you decide to drop one platform, you might want to suspend that account. When there are no recent posts people can misunderstand and think you are out of business. That is not a good way to attract new clients.
In conclusion, consider these issues when you ask yourself, “Should I use social media for my business?” We hope the answer is a resounding yes!
