In addition to what they pay for, what value do you offer your clients? Do you go above and beyond what they expect from you?
There are lots of things you can do that give extra value to your clients and prospects.
Do you send a newsletter with useful information? Newsletters are a simple way to keep your name in front of your clients while offering them something they can use at the same time.
Time sensitive information, sharing about an upcoming holiday, season or event, is excellent for newsletters. Evergreen information, something ongoing that is handy all of the time, is also good to use. The information can be a how-to, a demonstration or a narrative.
You Tube channel
The same information you send in written form can be done in video form for a You Tube or Vimeo channel. If it’s a demonstration, you can go through the steps as you explain it.
By either sharing someone else’s blog or having a guest blogger, you can give value to your clients and page visitors without working very hard. It’s good for you and the guest blogger because now you are both getting information in front of your clients and potential clients.
If you have something to say, but it’s too long to be a newsletter, consider the format of an ebook or PDF file to send clients. Give them useful information or a sourcebook on a topic of interest. They don’t have to be 100 pages, but could be if you wanted. Usually they are around 8-20 pages. You will often see them on websites where it will say, “Join our mailing list and receive our free ebook on _______.” Some websites refer to them as white papers.
You write the booklet once, but by giving it to new clients or new people on your mailing list, you get continuous use of it. The information can become outdated, so you might have to update it regularly.
Have in-person get togethers where you meet and greet clients and have a speaker. When you offer clients and prospects information that is handy within your field it is meaningful to them. They are more likely to recommend you when they have good experiences associated with you and your business.
These get togethers can be networking events, lunch and learns, speaker series, client parties, etc. You are not limited in what you can do to get people together. At the beginning when you introduce the speaker you have a chance to thank everyone for coming and throw in a little info about yourself and your business.
Thank you notes
When you have a reason to send one, handwritten thank you notes are appreciated by everyone. These notes let your clients know you have been thinking about them and taking time from your busy schedule to thank them personally.
Giving people value when they don’t expect it is a way to keep your name in front of your clients and prospects while doing something good for them. They tend to remember those experiences and that can lead to referrals.
Read more about communicating with your target audience.
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