Dealing with the changing face of social media involves updating your skill set like this small business owner and a second image of a person looking at social media.

The Changing Face of Social Media for Small Business

The landscape of social media for small businesses is constantly evolving, and staying ahead of the curve is crucial. Let’s delve into some key aspects of the changing face of social media for small business. Leveraging Popular Platforms In today’s digital age, social media has become an essential tool for small businesses aiming to expand

An entrepreneur working on her blog on an iPad and laptop.

How Entrepreneurs Can Benefit from Blogging

Build Authority Blogging allows entrepreneurs and small businesses to showcase their expertise in their field. By consistently sharing valuable insights, opinions and knowledge, they can benefit by blogging when establishing themselves as thought leaders and gain credibility among their audience. This information can easily be applied to small businesses as well as entrepreneurs. Content Marketing

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Is Email Marketing Dead?

Is email marketing dead? No, but these practices are… Email marketing has been a staple in the digital marketing toolbox for decades. However, with the rise of other channels like social media and content marketing, some have questioned whether email marketing is still effective. Let’s dive into the topic and explore why email marketing remains

Value proposition

Your Value Proposition

Creating unique value for clients is essential for business success, especially for small businesses and entrepreneurs. Let’s explore some insights on your value proposition and how small businesses can align their offerings with client needs. Craft a Compelling Value Proposition A value proposition is the magnet that draws clients’ attention toward a product’s unique offerings. It involves selecting standout

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Which Social Media Platform Should I Use for My Small Business?

Social media can help small businesses connect with potential customers, build brand awareness and increase sales. However, with so many platforms available, it could be challenging to determine which social media platform is the best fit for your business. The answer depends on your goals, your target audience and your resources. Here are some tips

Entrepreneur upset by negative comments on his social media.

Negative Comments and How to Deal with Them

Dealing with negative comments on your business’s social media pages requires a thoughtful and proactive approach. Think before you act to avoid escalating the situation. Here are some steps you can take: Handle negative comments with transparency, empathy and professionalism. You will have the chance save your business’s reputation and transform potentially adverse situations into

Five hands each holding up one letter spelling "viral" to illustrate viral content.

Cracking the Code of Creating Viral Content

In the evolving landscape of social media, creating viral content has become the holy grail for content creators and marketers alike. The ability to capture the attention of millions and spark widespread engagement is a powerful tool in today’s digital age. There is no guaranteed formula for a post to go viral, certain principles and

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Signs It’s Time to Rebrand Your Business

In the fast-paced and ever-evolving landscape of business, staying relevant and appealing to your target audience is crucial for long-term success. One powerful strategy to achieve this is rebranding. However, deciding when to rebrand can be a challenging decision for any business owner. In this blog post, we’ll explore key indicators that suggest it might

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Leveraging Technology for Small Business Success

In today’s fast-paced digital landscape, technology plays a pivotal role in the success of entrepreneurs and small businesses. Whether you’re starting a new venture or looking to grow an existing one, leveraging technology can give you a competitive edge, streamline operations and open new opportunities. Below are some key ways entrepreneurs and small business owners

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