Social media marketing for small business involves using platforms like Facebook, Instagram, Twitter and LinkedIn to promote your brand and connect with your target audience. It’s more than just random posts— it requires strategy, time and planning. Why Use Social Media Marketing? With 4.9 billion social media users worldwide last year (according to Forbes Magazine),…
In the fast-paced and ever-evolving landscape of business, staying relevant and appealing to your target audience is crucial for long-term success. One powerful strategy to achieve this is rebranding. However, deciding when to rebrand can be a challenging decision for any business owner. In this blog post, we’ll explore key indicators that suggest it might…
You can only speak to the people who want to hire you or buy from you if you know who they are. A well-defined audience is important to get your message out to the people who want and need to hear it. Your voice There is only one you, and your voice is different from…
