branding

a graphics primer from social squids

A graphics primer

Part 1: Design elements Graphic design As entrepreneurs or business owners, we all need to have graphics done from time to time. Having a professional graphic artist instead of using your own support staff or trying to do it on your own, can be the difference between an amateurish brochure that will end up in the recycle bin or something that really grabs the reader’s interest and is worth keeping.

Dealing with the computer illiterate

Yesterday I had a meeting with a prospective client about setting up a website. He is a very nice man, but really had no idea what a website does or why he should have one. He never thought about it before because he doesn’t really use a computer. I see less and less of this type of person. Most people, even many of my relatives over the age of 80,

We need more brains!

No, this is not a post about zombies. Sorry if you thought that! Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose

Making the most of trending topics

With a Twitter, Facebook, Instagram, Google+, Vine or other social media page to help grow your business, you should take note of what is trending. Try to connect something from the topics to your business. Many times social media is trending. Everyone who has a social media account can relate to that. Other times there are sports figures, politicians, criminals, natural disasters or other current events trending. Anniversaries of big news stories

Great content gets great results

Most websites are full of words, but how good is that content? Some sites have SEO (search engine optimization) articles that, while they have all the necessary keywords, the articles either do not make sense or the keywords are over used. The articles seem wordy and walk around the subject, never actually getting to the point. Conversely, sites with interesting, interactive or unique content will grab the attention of the

Photo sharing fun

Have you purchased anything that needs to be assembled lately? If so, you might have noticed that many things do not have words in their instructions. It’s all symbols and drawing. Maybe it is because the products are sold all over the world, but I wonder if it is not something else. It seems that today, sharing drawings, photos and videos is becoming just as important as sharing the written

Ice hockey and social media

My nephew Jake plays ice hockey for the University of Maryland (Go Terps!) and because it is a club team, they do not have good attendance or recognition for their efforts. Don’t get me wrong, they play as hard as any hockey players. The games are certainly not televised and the webcasts are not the greatest. They have a website and Facebook page and at one time there was a

New Twitter layout

On the Today Show this morning, Twitter unveiled their new page layout and upgrade. After much hoopla, it doesn’t really seem all that much different. The big difference is really on the ipad app. So, thumbs up or thumbs down? The home page looks the same. It is only when you look at your profile in the new design, that it has a much new look. Similar to the much

Microblogging with Twitter

Want to have more influence on Twitter? A great way to have an impact on other users is to keep posting. Use keywords in your microblog just like on your website. Start by getting organized. Make sure you send your tweets multiple times every day. By sending unique tweets, you avoid being boring and redundant. There is someone I followed on Twitter who sent the exact same message every day,

Instagram for fun and profit

While I’ve been an avid user of many social media sites, I only recently started using Instagram. As a rival to Pinterest, businesses can take advantage of this very visual medium to spread the word of their brand. Unlike Pinterest, users can edit their photos. Last night I went to a happy hour event to say goodbye to a friend who is moving out of town. It just so happened

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