Offering Value November 2018 In addition to what they pay for, what value do you offer your clients? Do you go above and beyond what they expect from you? There are lots of things you can do that give extra value to your clients and prospects. Monthly newsletters Do you send a newsletter with useful information? Newsletters are a simple way to keep your name in front of your clients
As a business owner, I’m sure you get a ton of emails every day just like I do. Keeping up with emails can take a good chunk of time every day. Dealing with the junk The first thing I do is clear out the junk. I set up rules (which you can do on a Mac) to send mail from spammers to my junk or trash folder and they’re gone
Grow your following We all have Facebook pages, but getting new followers is can be tough. Here are some tips to increase your following and engagement of your posts. 1. This one is obvious. You can buy page likes. However, when you buy followers, they might not remain followers. Some will follow for a short period of time and then disappear. 2. Using the correct demographics for your business when
… does it really exist? Why don’t more people see my website? You listen to everyone’s advice and you got a website, but no one is visiting. Why does it matter whether or not you have a site or not? The truth is that you just never know when a prospect may look to see exactly what is on your website and what you do. Almost every business, big or
I love social media and doing everything online. At the same time I see the benefits of networking and meeting people in person too. Social Squids can do work anywhere in the world as long as people pay in US dollars. Consider that talking to people in the flesh, seeing their body language and shaking their hands creates a connection that just isn’t possible online. Meetup and Eventbrite are good
Using Twitter analytics in business Using Twitter for business purposes is a vital part of sales in today’s marketplace. Twitter analytics gives you insights to the people who are visiting your profile, looking at your tweets and responding to them. As you use Twitter analytics month after month, trends begin to develop. Who is retweeting my tweets? Who is my most popular follower? Which post did the best in the past
Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map. Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion.
My mom used to call me the queen of the simple sentence – I thought I was simply being concise. As a senior in college I worked for a tv station and wrote for the 11:00 news. In only 15-20 seconds, I had to relate my story. That’s a mere 4-6 sentences. In the world of social media, being the queen of the simple sentence can be a good thing.
Yesterday I had a meeting with a prospective client about setting up a website. He is a very nice man, but really had no idea what a website does or why he should have one. He never thought about it before because he doesn’t really use a computer. I see less and less of this type of person. Most people, even many of my relatives over the age of 80,
No, this is not a post about zombies. Sorry if you thought that! Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose