Energize your business during the pandemic
Things have gotten pretty bad in the US in the past couple weeks. Lots of small businesses are really struggling to keep their heads above the water with their doors closed to the public. There are some things you can do while you are at home to really energize your business.
Write a blog
Describe your struggles and what is currently happening with your business. Write from the heart. Everyone who is a business owner can understand what is happening, because they are feeling it too. Clients are often in the same or similar situations. This is actually a wonderful way to let your customers and friends know “we’re all in this together,” because it’s true.
Send an email
The same as with the blog post, send an email to your clients to remind them you are still out there. This is a good way to keep your name in front of them while they too are socially distancing. Add a cute picture of your home office, family or even a whimsical cartoon to make them smile and remember that you sent them something.
Catch up with people
During this time off from meeting people in person, it’s an ideal time to go through the digital rolodex and start calling some of your best clients just to check on them or to say hello. Let them know you are thinking about them. People really appreciate the personal touch. This is especially true when things look bleak.
If you are not in the mood for a phone call, try a handwritten note. People love getting something handwritten because it is such a rarity. Let them know you are thinking about them and hope they are well. It only takes a few minutes, but if your handwriting is anything like mine you can only do a couple at a time or they become illegible!
Have a contest
Create a contest for your clients and their families. Offer a gift card as a prize. Have men show their best “work at home beards.” Kids could draw something and take a photo. Have a cutest pet contest. Create a contest that will make them smile and want to enter.
Create a fundraiser
Ask for help for first responders in a meaningful way. Get clients to sew masks, send donations somewhere, give blood. Have them take photos of what fundraising they are doing and post them on your social media pages – “See what great clients I have! Look what they are doing…”
Now is a great time to get in touch with your people! Don’t spend your days binge watching Netflix (you can do that in the evenings). It is not a time to stop working, it’s a time to get creative, think outside the box and do something great! Please contact Social Squids if there is anything we can do to help you energize your business during the pandemic.
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