Analyze who views your page

analyze website page viewsDo you have any idea who is looking at your website? Do you know where the traffic originates? If you are trying to grow, or care at all about your business, you should know how people are finding your website or blog. If you do not know where you are getting customers, this is important information.

The most popular way to get a handle on your page viewers is with Google Analytics. It takes a little know-how to use this. You have to be able to add code to your page, or get someone add it for you. Google Analytics will analyze how your viewers find you, the efficacy of your keywords and there is even a section just for social media sites. Lots of information is there, but it does you no good if you are not looking at it on a regular basis. New features just came out for Google Analytics including shortcuts to the stats you use the most often.

If you have ecommerce on your site, Google Analytics can even figure out the percentage of website visitors who become customers. You can analyze individual pages, and get in-depth analysis.

If you are sharing new pages or blogs on Twitter, but you are not getting any traffic from Twitter, that is saying something that you need to know. Either you are not reaching enough people or your message is not encouraging people to click the link to your page. Making your message a call to action may improve the clicks.

Some people are not technically savvy and have no clue about how to add code to their page. I totally understand. Most of my clients don’t get it at all. For them, there is another way to figure out who is viewing their site. It’s called Stats Crop. By entering your web address, you can get a lot of information about how your site is working. Stats Crop gives each page a number score and gives suggestions on how to raise it (adding backlinks, getting the page indexed on search engines and more). Learn about your keywords. Are they working? Do you need to add more? How are similar sites doing? This can help you figure out what marketing methods are working best.

Users of Blogger can get access to how the blog is doing. They have most of the same information as Google Analytics, but without doing a thing! All you need to do is go to the dashboard page and click on the little blue graph under the name of the blog. If you have multiple blogs, there will be one for each of them. By clicking on “traffic sources,” you can see how people find you.

Somehow I’m getting viewers from a porn site. I swear, I don’t know how that is happening! I can’t imagine why someone would go from porn to my blog, but I’ll take the page views however I can get them.

A year ago, I never heard of BizSugar, and now I know I’m getting most of my page views through them. Friend Feed, on the other hand, isn’t doing much for me at all. One of my clients gets her best page views from StumbleUpon. Maybe it is how each book-marking or other social site categorizes the keywords entered when I submit the pages.

The best way to know what is happening with your clients and page viewers is to use every way possible to analyze your website. Learning who comes to the page will help you figure out more about your target market. You will learn what marketing is working, or not. If you don’t understand how to use this analysis, view the help section. It is definitely worth the trouble.

Affiliate marketing with blog and websites

What is affiliate marketing?

Have you ever seen ads on the side of someone’s blog? Or, ads on someone’s website? That is usually not paid advertising, but affiliate marketing. Affiliate marketing is when you put ads on your site and are paid a commission if someone clicks on the ad, goes to the site and then buys something. Much less often, you get paid per click or site visit. If you get paid per click, it is usually pennies rather than dollars.

If you use affiliate marketing on your site, you now have a way to generate income, hopefully at least enough to pay for the site. Most social media, especially Facebook, frowns upon affiliate marketing because they don’t make any money from it – you do!

Here are a couple sites that I recently started with affiliate marketing:

www.PetSaver.info

www.ExtremeCuteness.com

I started them on a whim, just for fun really. I purchased the domains from Namecheap.com, which is – you guessed it – really cheap! Most sites are about $3-10 a year. I know I used to pay at least $35 for each site before I transferred all my names to them. Namecheap also does hosting.

Once I set up the sites, I wanted to get some affiliate marketing on them. ChaCha’s affiliate program offers lots of links, quizzes and other fun things. They pay per click, between 1.5¢ to about 4¢ per click. It depends on what the topic is how much they pay. ChaCha is a website where you type in a question and a real person answers you, like a human Google. You will not get rich with this type of affiliate program unless you get a crazy amount of hits per day on your site. ChaCha’s affiliate program adds several new links every day, so you have to check it on a regular basis. There are links in a lot of different topics.

Amazon is another company that has a really popular affiliate program. They have a variety of ads you can use. Some of them even have a search feature so people can look for what they want to buy. You cannot change the size of their ads, which is one reason they have so many versions available.

Many companies have affiliate programs, but if you want to have several ads from different companies on your blog or site, you should go with a company that serves many affiliates. I went with Commission Junction. There are tons of affiliates listed on this site. There are credit card companies, cell phone companies, dog food, magazines – anything that might interest you. Most of them make you apply to them if you want to put their ads on your site. Some accept right away, others might take a week or two to give you an answer.

The reason that I originally discovered Commission Junction was that I wanted to use Vista Print, the popular online printing company, on my site. When I looked on their site, they sent me to Commission Junction. Unfortunately, they turned me down. But I found a lot of other companies that wanted to work with me. The database is very sophisticated on their site. Each advertiser has lots of ads that are in a bunch of different sizes to fit on just about any website. Most of the time, you have to accept the ad the way it is, although some can be sized to fit.

When someone clicks on the ad, you can set it up so that it opens in a new tab on the user’s browser, which I recommend because that way the browser still has your page on display too. You can also have it just go to the advertiser’s page without opening a new tab.

Clickbank is another affiliate marketing program. They give you a QR code that can be used as a link to the ad. We’ll save QR codes for another day, but they come in very handy as you can scan it into your smart phone and avoid typing the web address.

With all of the affiliate programs, they hold on to your cash until you reach a certain threshold. For most it is $50. Then you can withdraw the money and have it go to your PayPal account.

Is this totally over your head? If you are not well versed in web design, you might want to pass along the affiliate marketing information to your designer. You need to cut and paste code and that can be confusing for some people who are used to the WYSIWYG (what you see is what you get) type of designing – where there is no code knowledge needed.