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Fake news

A couple weeks ago one of my Facebook friends posted a news bulletin announcing the death of an actor. I had seen the actor that very morning on live television and I doubted the post was real. A few of the person’s contacts doubted it as well. We all responded to the post saying we thought it was fake. She took it down immediately, but I’m sure many people posted

Twitter analytics

Using Twitter analytics in business Using Twitter for business purposes is a vital part of sales in today’s marketplace. Twitter analytics gives you insights to the people who are visiting your profile, looking at your tweets and responding to them. As you use Twitter analytics month after month, trends begin to develop. Who is retweeting my tweets? Who is my most popular follower? Which post did the best in the past

Website promotion tips

Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map. Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion.

Twitter tips

Microblogging with Twitter is a fast way to get your message to a large audience. Messages move at the speed of light. Often times headlines that have not yet hit other news media can be found on Twitter. Here are some handy tips that will help you get the most out of this social media platform. One of the best examples of putting Twitter to use is a food truck.

Making the most of trending topics

With a Twitter, Facebook, Instagram, Google+, Vine or other social media page to help grow your business, you should take note of what is trending. Try to connect something from the topics to your business. Many times social media is trending. Everyone who has a social media account can relate to that. Other times there are sports figures, politicians, criminals, natural disasters or other current events trending. Anniversaries of big news stories

Create content that gets attention

One way to attract people to your business is to create great content on your social media sites. Whether it is a silly meme or a serious article, you need to do things that bring awareness to your brand. The difficulty lies in making statements that get you noticed by your target audience. Is it funny? People love looking at funny pictures and anecdotes. There is plenty of funny material

Which social media sites are best for your business?

It seems that every day a new social media platform arrives on the scene. Trying to figure out which ones work best for your business can be confusing. It does not matter whether your business is business-to-business or business-to-consumer. Here are some clues to help with the decisions. Everyone can benefit from the mass appeal of Facebook and Twitter. There are so many people on these sites that you can

Did social media hamper a police standoff

Last weekend in Baltimore, a blogger was barricaded in his home while police tried to arrest him on an outstanding warrant. The warrant was had something to do with a firearms charge. I watched it unfold on Twitter as one of the Baltimore Sun reporters was giving updates on his page about the police standoff that lasted over four hours. As the police negotiator trying to talk to the man

Eight ways to attract viewers to your blog

Here is a list of eight ways to raise your popularity. In the comments section, feel free to add any ideas of your own. Post as often as possible. Make your blog entries become a permanent fixture in your readers’ lives. There is something be said for consistency. Add links to some of the old blogs within a new blog. Invariably, you will write about a similar subject to one

Twitter to make changes

What makes Instagram better than Twitter? Nothing soon! Twitter is going to add Instragram-like photo editing features to the mobile page putting it in direct competition with the well-known photo app. So, how does this help Twitter? It gives people more incentive to stay on the site longer. Any time you stay on a site or app, they benefit. Advertisers have a better chance to grab your business. And, at

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