SEO insights

SEO insights

newsletter of social squidsSEO (search engine optimization) remains a mystery to many entrepreneurs and website owners. In truth, it’s rather simple. Search engine optimization is a way to help Google, Bing Yahoo and others find and classify your website.

By improving your SEO, your website can rise in the rankings. Without paying attention to it, your site may sink like a rock.

Using social media

You can help your SEO by adding a link to your site in your social media posts, e-zines, emails and newsletters. Make your social media content searchable by using hashtags and keywords in your posts.

Add your location and/or a map on your social media pages to let people know where you are. This is especially important for companies that have a local target audience.

SEO on your website

Make use of an SEO plugin for wordpress sites, or the the SEO feature on your web builder. Follow the guidelines the software suggests and your site will start to make positive moves.

Be sure to use your location in the keywords. Google and other search engines are used more by mobile devices than desktop computers now. Having your location will make you show up in the search when someone is nearby.

Make your blogs at least 300 words. It might sound like a lot, but search engines don’t bother much with pages that have little content. If the blog is really long, cut it in half and make it either two blogs or continue it on another page. If someone is interested in reading more, they will click to see the next page.

Use google analytics or some other tracking software to see where your page visitors originate. Do they come from your emailed newsletter? Social media? Searches? Or did they just type in the name when you gave someone your card? Once you know this information, you can make adjustments.

Blogs

Adding subheadings for your blog and pages is good for SEO.

Keyword density should be 5-7% for your page to be optimal. A construction company’s page might have “construction” or “building” as a keyword. Using a keyword in the first sentence and a few times on the page will make search engines happy.

Links, links and more links!

Get backlinks from relevant sites. For example, for your construction company, get your suppliers or clients to link back to your site. Search engines love backlinks.

Link within your site in your blogs and pages. If you mention a topic covered on a previous blog, link to it. If you want people to get in touch for more information, add a link to your contact page.

Link to other websites. If you are talking about making donations to a charity, provide a link.

SEO insights Social Squids

Images

Use alt tags for your images. If you use wordpress, go to the media library, click on an image and you can see where to add this tag. People looking at your website can’t see the alt tag, but it is in the code. If you have a photo on your site called Img_2005.jpg, search engines have no idea if that image even relates to your site. Adding an alt tag that says, “Baltimore area construction,” is more descriptive and helps SEO.

You can change the name of the image. Using Img_2005.jpg is not as good as new_construction.jpg. Add a description of your photo that is seen by the search engines and a caption that is visible on the site. You can do all of those things, but use different wording in each place.

Looking for a good SEO plugin for your WordPress site? I recommend Yoast SEO.  If this has gone completely over your head or beyond your abilities, you can contact me for additional information or a consultation.

Keep it Simple 

Keep it Simple 

Here is my latest Ink Slinger newsletter:

ink slinger

My mom used to call me the queen of the simple sentence – I thought I was simply being concise. As a senior in college I worked for a tv station and wrote for the 11:00 news. In only 15-20 seconds, I had to relate my story. That’s a mere 4-6 sentences.

In the world of social media, being the queen of the simple sentence can be a good thing.

Writing for websites can be tricky. No one wants to read any more. Bullet points and short statements are the only way to get someone’s attention and hold it. Long winded dissertations are no longer used in advertising, websites and never, ever in social media. The creators of Twitter made it 140 characters for a reason.

I took a class in graduate school where I had to take a complicated insurance form and condense the information into one page. Then it was shrunken down to a few paragraphs, and then to one paragraph. The paragraph was turned into a single sentence that summed up the entire document.

Try to do that with your company information. Can you? Take the content from your website and condense it down in stages until you have one statement. The result is probably very close to your elevator speech. If it’s not, then maybe your mission is getting lost.

How do you get your message across when no one wants to read?

  • Use bullet points!
  • Only say what is truly worthwhile
  • Infographics tell a story with images
  • Write down everything you want to say, then pare it down to the bare bones
  • Add images to your posts
  • Add videos to your posts
  • Vary sizes and fonts to make text stand out

Deliver your thoughts in a way that is short enough to read over a cup of coffee. Anything longer and you begin to lose people. Don’t let your true message disappear in a sea of meaningless words.

social media engagement infographic_

Twitter tips

twitter-logo-2Microblogging with Twitter is a fast way to get your message to a large audience. Messages move at the speed of light. Often times headlines that have not yet hit other news media can be found on Twitter. Here are some handy tips that will help you get the most out of this social media platform.

One of the best examples of putting Twitter to use is a food truck. As the food truck travels, the driver can tweet where he is and where he is headed. Followers can see when the truck is nearby and plan lunch accordingly. Most businesses do not move around like a food truck, but posting updates on what is happening with your business is something you can do.

Retweet and follow posts on other accounts every day. Retweeting other messages shows you are not just posting messages, but you are also reading them. You are engaged in the process. Retweeting is a nice way to assist your favorite accounts and it will come back around to you in a good way when you get some new followers.

Search for your competition, good referral partners, your target audience and influencers in your field. Once you confirm your cell phone number you can follow up to 2,000 accounts. After that, you can follow 10% above the number that follows you. The more accounts you follow, the more will follow you. Most celebrities do not follow back, so only follow your very favorites.

Using hashtags will help people find your message. If you use #SocialSquids in a tweet and someone searches for that hashtag, the message will be more easily found.

If there is way to use a trending topic in your tweet – do it. Trending topics are the most popular topics or hashtags at any given moment and are listed to the left of your Twitter feed. In your settings, you can adjust for local trending topics if most of your business or interest is local. The mention of a trending topic will get more attention to your tweet and you may gain followers.

By adding a photo, your tweet is more likely to be seen (just like with all social media).  If you are able to embed text in the image, you end up with a longer message than a normal tweet. Add a video and get even more attention.

Making an offer or announcing a sale for your Twitter followers, helps you measure how many people are seeing your message by how many people ask for the offer. Twitter now has its own analytics. See how your account is doing by visiting twitter.analytics.com when you are logged into your Twitter account.

Send a direct message to another account by using the @ symbol and the account name. If you use .@ it will be seen by many more people because it will be in your feed and the other person’s feed.

Always remember that once you tweet, even if you delete it, your message is out there in cyberspace. Be careful and proofread your text. Be sure about an image before you post it. There have been countless “whoops” tweets by celebrities that have gone viral, but your tweet can get you in trouble too.

Once you get the hang of the lingo, symbols and using only a few words to make your statement, you will discover the effectiveness of Twitter.

What would you do?

just sitting at starbucksLast week I found myself in an awkward situation. Maybe you have been there a time or two yourself. Here is my story…

This morning I am sitting in Starbucks for the second time waiting for someone who has not shown up. It is my second attempt on an appointment with this person and getting together was his idea. He seemed rather embarrassed when I talked to him after he missed the first appointment and here I am again. I really thought he would show up this time.

How many appointments do you make with someone and how long do you wait before you bail? This is someone I’ve known for over a year, but we will not be working together at this point. And, I feel like I can’t refer people to someone who doesn’t feel I am important enough to keep an appointment.

To make matters worse, one guy is talking loudly on his cell phone and a couple is having a conversation with someone on speaker phone. The loud guy is  talking to his appointment who did not show up either. I clearly heard him say, “That’s okay. Whenever you can get here is fine.”

I have resorted to my headphones, which I don’t like to do because I’m liable to start singing without realizing it. That will not be good in any way.

What is the protocol for being on time? 

In my opinion, you should always be 5-10 minutes early. That way you are never late. I get into panic attacks if I am stuck in traffic and I think I’m going to be late for anything, even if it’s just dinner with good friends and there is no time constraint. Maybe that’s just me.

In the age of cell phones that have alerts to let you know an appointment is coming up or reminders that can let you know you need to do something, there is really no excuse.

When I first contacted the guy after missing the first appointment, he doubted me, checked his phone’s calendar and admitted I was right. Ouch. Doubting me? That hurt right off the bat. I should have just said forget it, but I was hoping that we could at least share referrals.

If I’m going to be late, I text or call the person to let them know. I had an appointment last week and the guy was 30 minutes late. He messaged me three times letting me know there was an accident on the beltway and that he was trying to get to the appointment. However, this time I have been disrespected – and for the second time.

Last night I considered sending a reminder email, especially because he missed the first appointment, but I figured we’re all adults here and should be able to keep an appointment. Seems like I got that wrong.

I will admit, I missed a doctor’s appointment once. I spent the day with that nagging feeling that I was forgetting something, but couldn’t remember what it was. Two hours after the appointment, it hit me. I was embarrassed and felt terrible especially since I would probably be charged for it. Granted, that was years before Siri was around to remind me. I made absolutely sure I did not miss the second appointment!

Should I be insulted? I am. Should my feelings be hurt? They are. Should I just chalk it up to experience and enjoy my Starbucks latte? I should, but I can’t.

OMG. The guy I’m supposed to be meeting just walked in the door and sat down with someone else six feet away from me. Now I’m really mad and in a completely awkward situation. I have no idea what to do. I feel like a complete idiot. I am embarrassed, although I should not be. This is crazy. I should not have started writing this and instead left when I had a chance for a clean break.

Life sure does throw me curve balls. Did he see me sitting here with my headphones and typing away at my keyboard or was he focused on his OTHER appointment with the loud guy I heard talking on the phone earlier. Apparently, he forgot that appointment too. I am seething…

This has become too angry to be a blog. It has become a rant.

The guy didn’t even go up and get coffee, offering me an escape route. I am trapped like a wounded animal. Being generally non-confrontational, I am at a loss. I just want to escape with what little dignity I have. At least his back is to me as I contemplate my predicament.

What would you do if you found yourself in this situation?

How do you telecommute when the “tele” is not working?

when telecommunications are not possibleI found myself in a bit of a dilemma yesterday when my &#%$ cable/internet/phone went out right in the middle of a phone call with a client. With a large deadline looming, I was in a panic. It seems that every time I do have a problem with my internet, it happens during a big deadline.

What to do…

I refer to my neighborhood Starbucks my “branch office.” The branch office comes in handy when doing writing or website jobs. Unfortunately, for this job I need all of my old files in order to do the work. Starting with old ads, changing expiration dates or making other alterations, is part of what I do. In this case, I need to have all of my files handy.

This is where the cloud comes in handy. Too bad I haven’t quite made the commitment for a cloud company. I wrote some web content about the various cloud companies and it did more to cloud the issue for me. Pricing, storage space and ease of use are all considerations and I have not yet made a commitment. Lucky for me, things have been so busy lately, there has not been a lot of time to think about it.

But, the time is now. Putting off the decision will result in more stress. Who needs that? A decision will be made, and soon.

Like most graphic artists, I am not a fan of doing graphics on a laptop. The screen on mine is so small that it becomes frustrating, even if I connect a mouse to do some of the finer Photoshop movements. But when push comes to shove, a laptop will have to do.

My desktop computer is a Mac Mini. Those things are amazing. One time the power went out during a bad storm and I just unplugged my computer and power cord, and took them to someone’s house. By simply unplugging their computer, I attached my Mac Mini to their monitor, keyboard and mouse. Then I was good to go. My old files were on CDs in a binder that was easy enough to carry along. Using other person’s wifi allowed me to finish my job without moving any heavy equipment. It was relatively stress free.

A digital fax service, in my opinion, is much more useful than an actual machine when switching from laptop to computer to another location, etc. Many times I avoid printing anything (saving toner/ink and paper) by just looking at the fax on my screen.

Lucky for me, the internet was fixed back before I even figured out what to do.

Dealing with the computer illiterate

computer literacyYesterday I had a meeting with a prospective client about setting up a website. He is a very nice man, but really had no idea what a website does or why he should have one. He never thought about it before because he doesn’t really use a computer.

I see less and less of this type of person. Most people, even many of my relatives over the age of 80, at least use email and Facebook. Not this guy.

It was difficult explaining things to this man because I had to define the terms I was using as I went along. That often got me sidetracked. The man wants to sell something on his website that he makes by hand. He said he’d rather be working with his hands than using a computer. Obviously.

My explanations included how a search engine works and what it does, what Etsy.com is, Facebook, web hosting, domain name, etc. The poor man’s eyes glazed over when I talked about setting up a PayPal account so he can sell his products online. Of course, I had to explain what PayPal is and how it works. “How would I get the money?” he asked after a 10 minute explanation. I had to start from the beginning again.

Luckily, I am very patient. Years ago, I taught word processing in adult education. It was the same situation. The idea of switching from typing on paper to on the computer screen is confusing at first. I explained everything to this man as thoroughly as I could. I’m sure everything I said to him was a confused jumble in his mind when he left.

As a result of the conversation with this man, I have decided to write out some definitions/explanations to hand to people when I get together with them. It is my responsibility to explain what I do and all of the terms involved to a prospective client. I can either email (if they have email) or hand a prospective client the paper so when they go home and discuss it with people, they will have a better idea of what I do.

Perspectives

cool statue in downtown baltimoreThis is off topic, but I want to share…

Today I visited a Baltimore City civil trial involving someone suing a bar after a family member was beaten to death back in 2010. I have nothing to do with the case except knowing an attorney who is involved, but since I love reading crime novels and watching cop shows I thought it might be interesting.

The man responsible for the beating death is already in prison, but shuffled into the courtroom donning a Department of Corrections jumpsuit, leg irons and elaborate handcuffs. It was quite a show taking all of the shackles off the prisoner during his courtroom appearance.

I avoided eye contact. However, considering there were only a handful of people in the gallery and I was only one of two people who were not witnesses, it was difficult not to lock eyes with him every now and then. Thankfully, he was not facing me during the session.

He had an opportunity, representing himself, to ask questions of any of the witnesses because he is also a part of the lawsuit. He only asked a question of one witness, the bartender, but I’ll get to her in a minute.

The testimony was so dry at times that all six jurors and two alternates were having trouble keeping their eyes open. One alternate was obviously nodding off through most of the testimony. I hope they don’t end up needing him. One juror seemed very interested in every word, but even he was having trouble staying awake.

It was not until the bartender, who didn’t call 911 when the fight broke out, gave her rather bland answers that people started to perk up. It was her outfit rather than her testimony that woke up the group. She appeared in court dressed more for clubbing than testifying. Her skin tight leggings left little to the imagination. Her constant hair flipping and fidgeting were also a distraction from her words.

Is there really a price for your pain and suffering? The family of the victim was offered a pretty large amount of cash, but turned it down hoping for a bigger payday by going to court. It seems to me that the lawyers make out better than the victims in lawsuits.

As we left the building when court was adjourned for the day, we were stopped in the hallway for our own safety as prisoners were being loaded into or out of a couple vans. Once again I avoided eye contact. I have no idea why. They were shackled and there appeared to be at least one guard per prisoner. But it was still a creepy experience.

There were two times in my life I came close to testifying in animal related court cases. Once I was an expert witness in a case about a house full of reptiles that exploded. I was hired to talk about the values of the animals involved. The case was dismissed and that was the end of it. Lucky me, I was paid handsomely for the few hours of work I did.

Another time when I was running an animal rescue, I took in a bunch of animals confiscated in a cruelty case. Again, I never made it to the witness stand. I’m glad about that because I was a nervous wreck just thinking about it.

Today as I left the courthouse, I felt an overwhelming sense of relief even though I was not involved in the case. I think it was instinctual. The bumper to bumper ride up the JFX was as welcome as the fresh air of freedom.

If you are ever considering committing a crime, I recommend visiting a courthouse, even if it is a civil case. That will definitely get you on the road to being a good citizen.

We need more brains!

brains, not just for zombies any moreNo, this is not a post about zombies. Sorry if you thought that!

Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose my momentum. Instead of letting great ideas fall by the wayside, why not bounce ideas off of another person and see what they think about it?

Brainstorming sessions are valuable in business. If you have someone you can trust with your secret business ideas, ask to have lunch, dinner or even coffee with them. Let them hear your idea and come up with ways it might work, or reasons why it won’t. Either way, you should take advantage of this significant resource.

The name Social Squids, came from such a meeting. My friend and I got together for coffee and I told her that I needed to come up with a name. She’s an illustrator, very talented and creative in her own right.

The starting point was the fact that I like animals, so we decided the name would have something animal-related in it. We brainstormed great name ideas, terrible ones, silly ones and eventually one of us – I’m not even sure which one of us it was – came up with Social Squids.

I kept doing this thing with my hands, wiggling my fingers and moving my arms outward. I was thinking about how social media reaches out into cyberspace. Not only did we come up with the name, we came up with the tag line too – We have far-reaching tentacles.

Paying someone for their opinion has its value, but brainstorming with one, two or a small group of people, will help you find problems, solutions, more in-depth ideas or sometimes cheer you on for your amazing business proposition.

So, find more brains. Bounce ideas off of your friends in the business community. Sometimes these ideas might seem impossible, but give it a try anyway. It can be an incredibly valuable tool for your business. Just be careful you share your ideas with people you trust and who are not going to take your idea and use it for their own.

We need more brains!

brains, not just for zombies any moreNo, this is not a post about zombies. Sorry if you thought that!

Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose my momentum. Instead of letting great ideas fall by the wayside, why not bounce ideas off of another person and see what they think about it?

Brainstorming sessions are valuable in business. If you have someone you can trust with your secret business ideas, ask to have lunch, dinner or even coffee with them. Let them hear your idea and come up with ways it might work, or reasons why it won’t. Either way, you should take advantage of this significant resource.

The name Social Squids, came from such a meeting. My friend and I got together for coffee and I told her that I needed to come up with a name. She’s an illustrator, very talented and creative in her own right.

The starting point was the fact that I like animals, so we decided the name would have something animal-related in it. We brainstormed great name ideas, terrible ones, silly ones and eventually one of us – I’m not even sure which one of us it was – came up with Social Squids.

I kept doing this thing with my hands, wiggling my fingers and moving my arms outward. I was thinking about how social media reaches out into cyberspace. Not only did we come up with the name, we came up with the tag line too – We have far-reaching tentacles.

Paying someone for their opinion has its value, but brainstorming with one, two or a small group of people, will help you find problems, solutions, more in-depth ideas or sometimes cheer you on for your amazing business proposition.

So, find more brains. Bounce ideas off of your friends in the business community. Sometimes these ideas might seem impossible, but give it a try anyway. It can be an incredibly valuable tool for your business. Just be careful you share your ideas with people you trust and who are not going to take your idea and use it for their own.

Is your web contest too complicated?

I received an email from a company the other day about their upcoming contest. I’m going to show the actual steps you need to take to enter the contest, but also change any identifying information.

  1. From DATES OF CONTEST visit our COMPANY Facebook, Twitter or Instagram accounts to gather a daily clue
  2. Use your clue to find the hidden ITEM on our website
  3. Click the ITEM to receive the secret words
  4. Collect the words of the day for all 5 days to create the winning phrase
  5. Enter your submission on our website between DATES OF CONTEST for your chance to win 1 of 10 prizes!

contest too confusing?

I don’t know about you, but by the time I got to step three, my eyes glazed over and that was the end. I understand that this contest was developed to get people to engage in the company’s website and social media sites, however, most people are not going to spend that much time trying to win something. Maybe if the prize was a couple million bucks, people might do it. But this was for a basket of products that are worth a few hundred dollars at best.

Many companies use the “find the hidden item” idea on their website in order to get people to look at the entire site. That’s a great idea in itself, but adding all of the other rules of this particular contest makes it a little too complex for the average person. You would have to be totally devoted to the product in order to do this. And those people are already customers!

People may click on the first link and then lose interest. Once you complete all of the steps, you still only have a small chance of winning. Website visitors might find this scavenger hunt frustrating. That is not an emotion you want prospective customers to feel.

Sure, have a contest! That is a fantastic way to get people interested in your site and products. Intriguing people is the name of the game for online sales. But, when designing the contest, try to engage without annoying your page viewers.