Dangerous spam

newsletter of social squidsLately there has been a lot of talk about hacking. Criminals are getting into corporate databases and getting people’s email addresses or even credit card information. For those hackers who get your email, they may send you something that can wreak havoc on your life.

We’ve all received suspicious emails without knowing whether to open them or not. If you’re in doubt, do not click on any links or attachments!

There is annoying spam, which is harmless. However, in the past couple years there have been more and more cases of dangerous spam. Cases of ransomware – holding your personal data for ransom – are the most frightening. Some breaches require software to be added to your computer in order to fight back.

Most of us are familiar with the Nigerian prince scam, but there are many others out there including lottery winners, tax scams, expired warranty claims, religious, fake contest winners and all kinds of other ways to bilk hard working people out of their money.

There are some easy ways to spot dangerous emails. If you receive an email from a credit card company, bank, investment firm or any other company where you do not have an account that talks about your account – that is suspicious. The content of the email may mention how your account is overdrawn or some other problem. You know you don’t have an account with them, so you can’t be overdrawn. Simply delete the email.

If you look at the first image, you will see an email I received recently. It claims to be from Wells Fargo. I no longer have an account with Wells Fargo, so that was a red flag for me.

dangerous spam is in your mailbox

Secondly, it says “Dear Member.” Banks always have a custom greeting that includes your name. That was red flag #2. The next red flag was the first sentence. It is not written in plain language. Banks are clear and concise with their messages. If there are misspellings (there are none in this one), that’s another red flag.

Absolutely, under no circumstances, click on an attachment if you are unsure of the sender!

In the second image, you will see that if you click on the sender’s name, you will see their email address. Obviously, that email is not coming from Wells Fargo. A real email from them would be from wellsfargo.com and not some foreign country. Sometimes they get tricky and have an email that might have Wells Fargo within the email address like wellsfargoaccounts@gmail.com, but if it’s not from wellsfargo.com, it’s not from them.

dangerous spam email

If you get what you think is a suspicious email and it’s from a company where you do have an account, don’t reply to it. Never click the link in the email if you are unsure. It can end up putting a virus on your computer. You can call them or go to their website and ask them if they sent the email. It’s better to be safe than sorry.

I used to try to report suspicious emails to companies when I received them, but found it was incredibly time consuming. Many times banks, cable companies, phone companies, etc. have places where you can report suspicious emails to help them put a stop to the activity. Unfortunately, most of the time, it is difficult to find that information on their sites. I have often reported suspicious emails to PayPal as their information was easy to find. You simply forward the suspicious email to spoof@paypal.com. The address for suspicious Comcast emails is abuse@comcast.net.

When you forward an email, it contains all of the header information (who sent it and from where it was sent) so the company can try to stop these people from hurting anyone.

There is virus protection software that will weed out at least some of the bad emails. Avast is a free anti virus program that works for Mac and PC computers. It used to be that Macs were such a small part of the home computer market that no one attacked them with a virus or malware. Today everyone needs to have some form of protection.

If you have older family members using email, it is important to let them know how to spot suspicious emails and to be leery of them. That demographic is the most vulnerable. Be safe with your emails and use common sense before responding to emails from large companies or opening any attachments.

Fake news

avoid being sucked in by fake newsA couple weeks ago one of my Facebook friends posted a news bulletin announcing the death of an actor. I had seen the actor that very morning on live television and I doubted the post was real. A few of the person’s contacts doubted it as well. We all responded to the post saying we thought it was fake. She took it down immediately, but I’m sure many people posted the same story on their pages.

The 24 hour news cycle has its downfalls and fake news is the biggest among them. Social media users are confused about how to tell what is real and what is not. It is important to know that what you are sharing is real. We need to know the truth now more than ever.

There are a few ways anyone can verify if something is real or not.

At Social Squids, we love social media. When I see a rumor reported by someone on Facebook, I rarely take it at face value. Too many people, my own friends included, are taken in by fake stories and claims. If I see that someone has died or news of a plane crash or someone got a DUI, I immediately go to the two big social media sources for news – Facebook and Twitter. Twitter seems to scoop everyone on news so I generally start there. Is the news item trending?

I love Twitter, but sometimes they get it wrong too. After I check Twitter I go to trending topics on Facebook. Next I check the news media sites. If everyone is running the same story, I feel like it’s probably true.

If you can’t find a big story on CNN, MSNBC, CBS, ABC or Fox, it’s probably fake. Breaking news stories might not be online right away. But for the most part, the major networks know about breaking news almost immediately.

Try to find the original link or source of the story. Is it a reputable site? If you’ve never heard of it, that’s a red flag. The story might be a fake.

Is the news a parody or satire? Sometimes parts of stories like ones on The Onion are taken out of context and reposted as news. NewsMutiny and the Borowitz Report are also popular parody sites.

Clickbait is news that is a question or statement is so titillating that you feel compelled to click on it. You then fall down the rabbit hole and end up reading a story that never answers the question you originally found intriguing. It’s a form of fake news, a teaser headline with no actual story to back it up.

Other fake news might have a headline that doesn’t match the image or video. It may claim that one person was arrested, but the video is actually of different person getting arrested. It can also show a current story with images that are from a long time ago and obviously the two don’t match. These stories are both misleading and untrue.

Foreign URLs are another tip off to fake news. If it’s something happening in this country, but you can’t find the story on the major news networks, check out the URL of the article.

Be responsible and question everything you read. Verify news with multiple sources before you believe it. Try your best not to spread rumors that have no basis in truth. In the world we live in today, you have to be a skeptic.

Self-doubt, worry and emissions testing

stressing out at the emissions test

For the first time ever, I had my emissions tested well ahead of the deadline. So worried that I would not pass due to car problems I’ve had recently, I wanted to get it over with and find out what problems needed to be fixed.

Figuring that the week between Christmas and New Year’s would be a less busy time to take care of the emissions testing, I went yesterday. Wrong, it was just as busy as ever.

It seems that every time the car idles for a long time, the Check Engine light comes on and it costs a lot of money to fix it.

Nail chewing time

I pulled into the emissions center in total freak-out mode and waited in line with my car idling for over a half hour. They now have a self-testing area. After briefly considering that, I decided out of fear that I wouldn’t be able to do it and would end up in the line anyway. Probably should have tried it.

Traffic jams always make me feel claustrophobic and sitting in this waiting area with many lanes of traffic completely stopped did not help my anxiety in the least. I picked the first aisle because I would only be trapped on one side and that was a little better.

There was a guy in a car in the lane to the right of me that was turning his car off and then back on when it was time to move up one car length. I considered doing this, but didn’t. When he moved his car forward it was making a terrible noise. I figured I would be seeing this guy later in the “you didn’t pass” customer service area.

There were 5-6 cars ahead of me when I got in line. With each car length forward my stomach churned and sweat appeared on my forehead. I thought to myself that maybe I could turn on the heat full blast and it would keep my engine cooler. Not sure if that makes any sense, but the hot flashes took over and I couldn’t deal with the blasting heat even with the windows down.

Another car length forward and my palms were sweating. I couldn’t sit still. To my left I could see people parking and taking their paperwork inside where you have to go once you fail the test. I knew I would be parking there soon and wondered how long I would be in line inside.

A passenger in the car ahead of me got out and took a little walk. I wondered what she was up to or if she just needed the bathroom. She came back a few minutes later. And we moved up another car length.

At this point I was in a full out panic attack. Why? I would just get a paper that said what I need to get fixed. I was sure it would be pricey, then I would have to come back and go through this horror again.

Oh boy, the car ahead of me entered the testing area. My pulse rate was high, full sweatiness and I think my eyes were crazy.

My head was throbbing now. The person in front of me got her paper and the attendant waved me into the testing area.

I could barely speak. I handed the guy my paper and money. He was telling me to turn off the car and step out while he performed the test. I felt faint. Maybe I’d vomit. I knew I looked on edge, but I couldn’t calm down.

The attendant handed me back the paper and I knew what he would say.

“You passed.” He said with the causal air of someone who says that all day long. I thought I misunderstood him.

“Thank you…” I croaked.

“You’re good for two years.” The attendant said. I’m not a hugger, but I nearly leapt from my car and embraced that guy in a full bear hug.

Disbelief

Out of the emissions testing center, I pulled out in total disbelief. I slowly drove down the road thinking that I will wake up at any minute and realize that I haven’t had the test yet. I got to the traffic light, thrust my fist upward and yelled, “YES!”

Here’s hoping 2017 will be filled with moments that end with a fist pump and a “Yes!”

Comcast: A lesson in customer service

customer service by comcastI will start by saying, this is not the type of customer service we offer Social Squids. If we did, we would have no clients. This is more of a cautionary tale.

I’ve been a Comcast/Xfinity customer for about 30 years now. Not sure why. Many problems over the years, including the fact that none of my phone jacks work any more and all of the phone wires are a mess, have been a thorn in my side. Several lines were mixed up by a Comcast technician a few years ago and no one there seems to care. The only way I can use a landline telephone is to connect it to the back of the router. Most of the outlets have bare wires showing. They never even put the covers back on them.

However, this is another story…

A couple months ago I switched from an old tv to a new, high def tv in my bedroom. I didn’t think it would cost me HOURS of phone calls to Comcast to get an upgraded cable box.

I was watching my tv with the old cable box and it was not good. I knew I needed to call, but it was not a high priority.

Three weeks ago

It all started when Comcast called me. They said there was trouble in the area and my service was probably not working. I said phone, cable and internet were all working fine. The guy (heavy accent, not in the US) asked me to see if all of the connections were tight. I checked, although did not want to crawl under a table on the floor to check where the cable comes into the house. After putting me on hold the guy came back and said I fixed it. Wow. I didn’t do anything. Nothing was loose. In fact, he asked me to tighten the cable in the back of the modem/router, but it was so tight I couldn’t make it budge. So, yea! I fixed something that wasn’t broken.

While I had them on the line, I asked if I could talk to someone about getting a new cable box. I said I didn’t want to drive all the way across town to stand in line for an hour at the Comcast store to get a new box. They could send me a cable box and I could send back the old one. Sounds great.

I had a terrible time hearing the person. It was not a problem understanding him. It sounded like he was not speaking into the phone. I kept asking him to repeat everything because I couldn’t hear him. I should have hung up at that point. My bad!

Two weeks ago

I was walking my dog, George Karl and saw a neighbor. She said she received a package from UPS with my name and address, but it was delivered to her. I thought it felt too light and small to be a cable box. I had to carry it the whole way on our walk. It was a remote. Stupidly, I thought maybe there would be a separate package with the cable box. There was printing that said “1 of 1” on the envelope. So no other package was coming.

I called Comcast and spoke to a woman who told me that anytime I call and get someone with an accent, I should hang up and call back. She felt terrible about my problem – they are always sorry. She also said would overnight me a new box that day and I would receive it on Monday. I didn’t ask for her to send it overnight, she offered that.

Last week

Walking with my dog, the same neighbor said she received another package from UPS with my name and address, but delivered to her house.

Yep, it was another remote. This time it was a voice remote, marked package 1 of 1, so nothing else was on its way.

I called Comcast, out of breath from the walk and really angry, and asked the woman if she knew what the definition of insanity was. She said, “Yes, ma’am!” The definition of insanity I was going for is “doing the same thing over and over and expecting different results.”

I told my story again and the woman said she would send a new box. She also told me that Comcast never sends anything overnight. The woman lied to me last week for no reason.

I said I would like to talk to someone else about my bill and why it’s so high.

After being on hold for several minutes, I spoke to Comcast person #2 for the day. She told me she could only upgrade my services and could not lower my bill in any way. She offered me a deal where it would be $2 a month less and I would increase my internet speed and get three movie channels. But – I would have to have a contract for two years. I said I wasn’t sure if I would still have Comcast in a month, I’m not signing a two year contract and if I get another remote in the mail, I’m canceling everything. She said maybe I should speak to another department where they could lower my bill.

Back on hold… and on to Comcast person #3. She was very nice. She found a newer plan, not a contract, my bill will be lowered by maybe $30-40/month. It was the exact same deal the other woman offered me for $2 less. I agreed to the deal. While on the line, she said she would check to make sure I would not get another remote in the mail.

I would like to add that I was told I’m getting some money back every time I talked to someone. But I think I’ve also been charged a delivery fee a bunch of times. I’m sure my bill will be messed up for at least another month.

I never heard from UPS when I got the other two remotes, but I received an email this time from UPS saying that an 8 lb. package was being delivered from Cox Cable. That sounded bigger than a remote and I was guessing it was the cable box.

Great, right? I looked at where they were sending this box. NOT MY ADDRESS. My name, my city, my state, my zip code, but not my street address.

Furious now, I called Comcast back. I spoke to Comcast person #4 for the day. He was great! He said, “How about we just send a technician to your house to bring the box?” I told him he was the smartest person at Comcast. (Spoiler alert) Maybe not…

The next day a Comcast technician came over. While standing on the sidewalk outside my house, he asked if I have a dog. I said I do. He absolutely refused to come into my house unless I sequestered my dog. Absurd! He was upstairs sleeping and totally ignores people.

When the guy finally came inside, he giggled like a school girl when I told him my story. He connected the new box in about 10 minutes, activated it and was leaving. I told him to take the two remotes. He told me I should keep them. I said, “You told me neither works with the cable box you gave me. Why would I want them?”

He insisted that I at least keep the batteries. I wasn’t interested in the batteries and gave him both remotes and batteries in the envelopes that came with them.

Happy, I enjoyed watching my new cable box that evening.

Yesterday, I received two emails, each saying that I have a UPS delivery headed my way from Comcast. Wait, what????

Today

I received two large boxes with Xfinity marked on them (see photo). They are both cable boxes with DVRs (didn’t order DVRs ever). I’m so angry and I’m afraid to call them for fear of what will happen next.

Post Script

In retrospect, I feel that the UPS email was a coincidence and probably spam.

A word for the ladies…

sexual harassment in the workplaceWith all of the talk about sexual harassment and abuse in the news today, I feel like I need to go off topic and address this issue myself. I was a victim more than once of this type of abuse when I was young. The men were not billionaires or famous, just predators who thought they could do anything and get away with it at work. And they actually did.

The first situation was my boss. He constantly groped, grabbed and pinched me every single day I worked, even when his wife was there. I was happy when she worked because I knew there would be a lot less groping on those days, but it still happened.

I thought no one would have believed me if I said anything. I put up with it because I needed the job. Unfortunately, I stayed in that job over a year until I found something else.

I was in college at the time and didn’t know what to do or who to tell. I felt like it was somehow my fault, like I somehow invited his abuse. I know better now.

My fears extended to going to the bathroom because I knew he would be standing outside of the door when I came out. I would have to try and dodge him every time. I rarely succeeded in escaping. Some days I worked 8-10 hours so it was impossible to avoid the bathroom. This person terrified me. He had to know I hated it and was afraid. Perhaps that made me more of a target.

My nightmares were of him groping me. I couldn’t escape him when I was asleep. Even now, I get goosebumps thinking about that situation and how horrible it was. How did I endure this?

I wonder how many other young women put up with similar predators over the years. I never told anyone at work about this because he was the boss. Who could I tell? Telling his wife was an idea, although I probably would have been fired and branded a liar. I wouldn’t be getting any job reference from them if I suggested the boss was a molester.

The second situation was while I was a student intern at a local tv station. I worked in the newsroom and loved every minute of that job. Writing news was a dream come true. That was, until my boss asked me to go get him coffee.

He rarely asked me for such a menial task and we didn’t have a coffee maker in the newsroom even though people guzzled it constantly. I had to go up to the vending machine, where the coffee was truly awful. Why anyone wanted it was beyond me.

As I went up the stairway, I was approached by a guy at least twice my age who worked in another department. He cornered me in the otherwise empty stairwell, pushed me into a corner, grabbed my wrists and asked me how I liked being helpless. I think he was about to kiss me when someone entered the stairwell.

I shoved him as hard as I could, heart pounding like a frightened rabbit and ran upstairs to the vending lounge. I was terrified to come back down with the coffee, but I did. I figured I would just throw it on him if he came at me again. That man assaulted me twice in the same stairwell during the two semesters I spent at that job.

I was so afraid of going up those stairs. The second time he cornered me, I said I was going to scream and he told me to go right ahead. Again someone unknowingly rescued me by entering the stairwell and I took off running.

I told someone at the station after the first time and they told me that guy was “harmless.” When I said it didn’t feel harmless they told me to stop being dramatic – and this was another woman. She basically told me to grow up and stop acting like a kid. I was about 21 at the time.

I’m much older and wiser now. No way would I take that these days. At the time, I didn’t know how to get out of the situation.

If you are reading this and you are a female, please tell someone if this happens to you. If they don’t listen, tell another person or human resources. Don’t just take it like I did. Times are, hopefully, different these days. Although I wonder if they are with the conversations happening this week.

And if you are a man, I hope you never take advantage of a young girl the way these guys did to me. Who knows what kind of scars something like this leaves behind?

Twitter analytics

Using Twitter analytics in business

Using Twitter for business purposes is a vital part of sales in today’s marketplace. Twitter analytics gives you insights to the people who are visiting your profile, looking at your tweets and responding to them.

As you use Twitter analytics month after month, trends begin to develop.

  • Who is retweeting my tweets?
  • Who is my most popular follower?
  • Which post did the best in the past month?
  • Did people thank you for following them, allowing their followers to see your info?

As these trends are formed, you have the opportunity to examine the stats to see whether or not you are hitting your target market by location, business type and sheer numbers of viewers. And you can see if they have improved or not from the previous month.

In the video below, get the scoop on how to find your Twitter analytics page and then how to interpret the information provided by Twitter.

Please subscribe to our new Vimeo page and look for more videos about social media coming in the weeks and months ahead. If you have a specific question, post it on the Vimeo page and we will get back to you as soon as possible.

Twitter analytics from Social Squids on Vimeo.

Website promotion tips

gain page views on websiteEntrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map.

Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion. It doesn’t take a computer wiz to do some simple things that will significantly increase your website page views.

Website self promotion

Doing these basic tasks can help gain momentum for your web page and ultimately boost your sales.

Increased sales is what we all want.

  1. Make sure the search engines have your site indexed. The search engine bots (automated software) regularly reach out to websites, but adding them yourself lets you know for sure Google and Bing know about you.
  2. Post new blogs, pages or updates to your personal social media pages. Even if you have someone who posts for you, add some yourself.
  3. Email your friends about your website.
  4. Set up a Yelp page for your business and encourage your best clients to post on it. Your clients can also post reviews on your Facebook business page.
  5. Add link to your site in the signature of your email.
  6. Make sure your site and social media pages are on your business card, brochure and any other printed materials. This may seem obvious, but people who do not live and breathe digital technology often forget to include their website on marketing materials.
  7. On your personal Facebook page, add your website in the settings section.
  8. Write an article about your business for someone else’s website. Guest blogging gives your business a new audience.
  9. Participate in online forums (using your web address in your signature). This also helps lend credibility and shows you are an expert in your field.
  10. Yahoo has a section where people answer questions. You get points when people like your answers. Become a well-known expert in your field by answering questions in the topic that best relates to your business (add your website under your name in your credentials).
  11. Create a magnet for your vehicle with the website in large letters.
  12. Many local businesses have neighborhood bulletin boards, add your card or flyer (with website on it).
  13. Bonus tip: Many blogs and sites recommend creating controversy on your social media pages to bring attention to yourself and your website. I disagree. Yes, people take notice, but you also take the risk of alienating people who are fans now. Upbeat posts are best.

Go through the list and do the things you feel comfortable doing. If you have questions or need help, please contact Social Squids. We can assist with marketing, printed materials, websites and social media.

SEO insights

SEO insights

newsletter of social squidsSEO (search engine optimization) remains a mystery to many entrepreneurs and website owners. In truth, it’s rather simple. Search engine optimization is a way to help Google, Bing Yahoo and others find and classify your website.

By improving your SEO, your website can rise in the rankings. Without paying attention to it, your site may sink like a rock.

Using social media

You can help your SEO by adding a link to your site in your social media posts, e-zines, emails and newsletters. Make your social media content searchable by using hashtags and keywords in your posts.

Add your location and/or a map on your social media pages to let people know where you are. This is especially important for companies that have a local target audience.

SEO on your website

Make use of an SEO plugin for wordpress sites, or the the SEO feature on your web builder. Follow the guidelines the software suggests and your site will start to make positive moves.

Be sure to use your location in the keywords. Google and other search engines are used more by mobile devices than desktop computers now. Having your location will make you show up in the search when someone is nearby.

Make your blogs at least 300 words. It might sound like a lot, but search engines don’t bother much with pages that have little content. If the blog is really long, cut it in half and make it either two blogs or continue it on another page. If someone is interested in reading more, they will click to see the next page.

Use google analytics or some other tracking software to see where your page visitors originate. Do they come from your emailed newsletter? Social media? Searches? Or did they just type in the name when you gave someone your card? Once you know this information, you can make adjustments.

Blogs

Adding subheadings for your blog and pages is good for SEO.

Keyword density should be 5-7% for your page to be optimal. A construction company’s page might have “construction” or “building” as a keyword. Using a keyword in the first sentence and a few times on the page will make search engines happy.

Links, links and more links!

Get backlinks from relevant sites. For example, for your construction company, get your suppliers or clients to link back to your site. Search engines love backlinks.

Link within your site in your blogs and pages. If you mention a topic covered on a previous blog, link to it. If you want people to get in touch for more information, add a link to your contact page.

Link to other websites. If you are talking about making donations to a charity, provide a link.

SEO insights Social Squids

Images

Use alt tags for your images. If you use wordpress, go to the media library, click on an image and you can see where to add this tag. People looking at your website can’t see the alt tag, but it is in the code. If you have a photo on your site called Img_2005.jpg, search engines have no idea if that image even relates to your site. Adding an alt tag that says, “Baltimore area construction,” is more descriptive and helps SEO.

You can change the name of the image. Using Img_2005.jpg is not as good as new_construction.jpg. Add a description of your photo that is seen by the search engines and a caption that is visible on the site. You can do all of those things, but use different wording in each place.

Looking for a good SEO plugin for your WordPress site? I recommend Yoast SEO.  If this has gone completely over your head or beyond your abilities, you can contact me for additional information or a consultation.

Keep it Simple 

Keep it Simple 

Here is my latest Ink Slinger newsletter:

ink slinger

My mom used to call me the queen of the simple sentence – I thought I was simply being concise. As a senior in college I worked for a tv station and wrote for the 11:00 news. In only 15-20 seconds, I had to relate my story. That’s a mere 4-6 sentences.

In the world of social media, being the queen of the simple sentence can be a good thing.

Writing for websites can be tricky. No one wants to read any more. Bullet points and short statements are the only way to get someone’s attention and hold it. Long winded dissertations are no longer used in advertising, websites and never, ever in social media. The creators of Twitter made it 140 characters for a reason.

I took a class in graduate school where I had to take a complicated insurance form and condense the information into one page. Then it was shrunken down to a few paragraphs, and then to one paragraph. The paragraph was turned into a single sentence that summed up the entire document.

Try to do that with your company information. Can you? Take the content from your website and condense it down in stages until you have one statement. The result is probably very close to your elevator speech. If it’s not, then maybe your mission is getting lost.

How do you get your message across when no one wants to read?

  • Use bullet points!
  • Only say what is truly worthwhile
  • Infographics tell a story with images
  • Write down everything you want to say, then pare it down to the bare bones
  • Add images to your posts
  • Add videos to your posts
  • Vary sizes and fonts to make text stand out

Deliver your thoughts in a way that is short enough to read over a cup of coffee. Anything longer and you begin to lose people. Don’t let your true message disappear in a sea of meaningless words.

social media engagement infographic_

Twitter tips

twitter-logo-2Microblogging with Twitter is a fast way to get your message to a large audience. Messages move at the speed of light. Often times headlines that have not yet hit other news media can be found on Twitter. Here are some handy tips that will help you get the most out of this social media platform.

One of the best examples of putting Twitter to use is a food truck. As the food truck travels, the driver can tweet where he is and where he is headed. Followers can see when the truck is nearby and plan lunch accordingly. Most businesses do not move around like a food truck, but posting updates on what is happening with your business is something you can do.

Retweet and follow posts on other accounts every day. Retweeting other messages shows you are not just posting messages, but you are also reading them. You are engaged in the process. Retweeting is a nice way to assist your favorite accounts and it will come back around to you in a good way when you get some new followers.

Search for your competition, good referral partners, your target audience and influencers in your field. Once you confirm your cell phone number you can follow up to 2,000 accounts. After that, you can follow 10% above the number that follows you. The more accounts you follow, the more will follow you. Most celebrities do not follow back, so only follow your very favorites.

Using hashtags will help people find your message. If you use #SocialSquids in a tweet and someone searches for that hashtag, the message will be more easily found.

If there is way to use a trending topic in your tweet – do it. Trending topics are the most popular topics or hashtags at any given moment and are listed to the left of your Twitter feed. In your settings, you can adjust for local trending topics if most of your business or interest is local. The mention of a trending topic will get more attention to your tweet and you may gain followers.

By adding a photo, your tweet is more likely to be seen (just like with all social media).  If you are able to embed text in the image, you end up with a longer message than a normal tweet. Add a video and get even more attention.

Making an offer or announcing a sale for your Twitter followers, helps you measure how many people are seeing your message by how many people ask for the offer. Twitter now has its own analytics. See how your account is doing by visiting twitter.analytics.com when you are logged into your Twitter account.

Send a direct message to another account by using the @ symbol and the account name. If you use .@ it will be seen by many more people because it will be in your feed and the other person’s feed.

Always remember that once you tweet, even if you delete it, your message is out there in cyberspace. Be careful and proofread your text. Be sure about an image before you post it. There have been countless “whoops” tweets by celebrities that have gone viral, but your tweet can get you in trouble too.

Once you get the hang of the lingo, symbols and using only a few words to make your statement, you will discover the effectiveness of Twitter.