small business

There’s something to be said for networking in person

I love social media and doing everything online. At the same time I see the benefits of networking and meeting people in person too. Social Squids can do work anywhere in the world as long as people pay in US dollars. Consider that talking to people in the flesh, seeing their body language and shaking their hands creates a connection that just isn’t possible online. Meetup and Eventbrite are good

Common bonds and business growth

I met a prospective new client last week and we found out we had a lot in common in our personal lives. That can make a deeper connection with a client, better than simply making a sales pitch. And, she hired me on the spot. That does not always happen. Finding a niche market might for your business could incorporate discovering new business associates with common interests. As an entrepreneur,

Social media for business in 2014

One of the biggest changes in the past year in social media has been advertising. Now there will be video ads on Facebook, ads and sponsored tweets on Twitter and sponsored posts on Instagram. Many apps, like ESPN, have added small banner ads across their pages. People, especially the 18-35 demographic, are using their cell phones more and computers less. Ads are showing up everywhere in the mobile realm. Twitter,

Using social media for nonprofits

One of the best things about using social media is the cost. Many times the cost is low or non-existent. Non-profits, and really anyone with a limited budget, can take advantage of these sites and make the most of it. About a week ago, I spoke to someone who runs a small non-profit organization. He told me that his organization does not ask for money at all. The entire financing

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