SEO marketing

If a website is there and no one looks at it…

… does it really exist? Why don’t more people see my website? You listen to everyone’s advice and you got a website, but no one is visiting. Why does it matter whether or not you have a site or not? The truth is that you just never know when a prospect may look to see exactly what is on your website and what you do. Almost every business, big or

Which social media sites are best for your business?

It seems that every day a new social media platform arrives on the scene. Trying to figure out which ones work best for your business can be confusing. It does not matter whether your business is business-to-business or business-to-consumer. Here are some clues to help with the decisions. Everyone can benefit from the mass appeal of Facebook and Twitter. There are so many people on these sites that you can

Analyze who views your page

Do you have any idea who is looking at your website? Do you know where the traffic originates? If you are trying to grow, or care at all about your business, you should know how people are finding your website or blog. If you do not know where you are getting customers, this is important information. The most popular way to get a handle on your page viewers is with

Grow and nurture your Facebook audience

Once your business has a social media presence, it is now time to grow your audience. Sounds simple, right? Well, maybe it sounds easier than it is. Growing your audience doesn’t happen overnight. It takes a lot of posting, tweeting, forwarding, sharing of your information. Maybe it is something that you need to hire someone to do for you, wink, wink, hint, hint… I spoke to someone who owns a

Using social media for nonprofits

One of the best things about using social media is the cost. Many times the cost is low or non-existent. Non-profits, and really anyone with a limited budget, can take advantage of these sites and make the most of it. About a week ago, I spoke to someone who runs a small non-profit organization. He told me that his organization does not ask for money at all. The entire financing

SEO made simple

The first thing you need to understand is how Google, and the other search engines, rank websites. With Google specifically, they have paid advertising on top of the page and if there is a local connection, there is a map with various businesses marked with a “pin” on the right. The paid list is just that. People pay to be in that spot. They have a PPC, or pay per

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