Offering Value


newsletter of social squids

Offering Value

November 2018

 

offering value to clients

In addition to what they pay for, what value do you offer your clients? Do you go above and beyond what they expect from you?

There are lots of things you can do that give extra value to your clients and prospects.

Monthly newsletters

Do you send a newsletter with useful information? Newsletters are a simple way to keep your name in front of your clients while offering them something they can use at the same time.

Time sensitive information, sharing about an upcoming holiday, season or event, is excellent for newsletters. Evergreen information, something ongoing that is handy all of the time, is also good to use. The information can be a how-to, a demonstration or a narrative.

You Tube channel

The same information you send in written form can be done in video form for a You Tube  or Vimeo channel. If it’s a demonstration, you can go through the steps as you explain it.

Guest blogs

By either sharing someone else’s blog or having a guest blogger, you can give value to your clients and page visitors without working very hard. It’s good for you and the guest blogger because now you are both getting information in front of your clients and potential clients.

Ebook

If you have something to say, but it’s too long to be a newsletter, consider the format of an ebook or PDF file to send clients. Give them useful information or a sourcebook on a topic of interest. They don’t have to be 100 pages, but could be if you wanted. Usually they are around 8-20 pages. You will often see them on websites where it will say, “Join our mailing list and receive our free ebook on _______.” Some websites refer to them as white papers.

You write the booklet once, but by giving it to new clients or new people on your mailing list, you get continuous use of it. The information can become outdated, so you might have to update it regularly.

Get togethers

Have in-person get togethers where you meet and greet clients and have a speaker. When you offer clients and prospects information that is handy within your field it is meaningful to them. They are more likely to recommend you when they have good experiences associated with you and your business.

These get togethers can be networking events, lunch and learns, speaker series, client parties, etc. You are not limited in what you can do to get people together. At the beginning when you introduce the speaker you have a chance to thank everyone for coming and throw in a little info about yourself and your business.

Thank you notes

When you have a reason to send one, handwritten thank you notes are appreciated by everyone. These notes let your clients know you have been thinking about them and taking time from your busy schedule to thank them personally.

Giving people value when they don’t expect it is a way to keep your name in front of your clients and prospects while doing something good for them. They tend to remember those experiences and that can lead to referrals.

11 tips to make the most of your Facebook posts

newsletter of social squids

Grow your following

We all have Facebook pages, but getting new followers is can be tough. Here are some tips to increase your following and engagement of your posts.

1. This one is obvious. You can buy page likes. However, when you buy followers, they might not remain followers. Some will follow for a short period of time and then disappear.

2. Using the correct demographics for your business when buying followers can help with retention, but the further you narrow down your audience, the more expensive the ad will be. In the end, however, you get higher quality followers.

3. A good way to encourage post sharing is to have a contest where people have to share in order to have a chance at winning. You can pick a winner at random, use the funniest caption or come up with another way to pick the winner. Another contest idea is to have customers/clients post pictures with your products and pick the post with the most likes as the winner. Best snowman during a snowstorm, best Halloween costume, cutest pet, etc. are also good contest topics. The prize can be anything from your products, services or even a Target gift card. People love winning!

4. Respond to all of the comments on your posts, even (and especially) the negative ones. Explain your point of view in your return comment and then send them a private message trying to make them feel better. Many times the person who posted the negative comment will then post a positive one once they are appeased.

5. Combine forces with someone who has an adjacent or complimentary business to yours. Each of you post things and tag each other so that the post will appear on both pages. You will get some crossover viewers. It is especially helpful if you find someone who has more followers than you.

6. Become a name dropper! If you mention a well known business or person, eat at a popular restaurant or go to a function at a big night spot tag the person or business in your photo and/or post so more people will see what you have to say.

7. Make sure all of your social media pages have links on your website. It’s surprising how many people don’t do this.

8. Comment on other pages with meaningful content. Picking pages with lots of followers gets more engagement.

9. Add a link to your Facebook page to your email signature so everyone you email has a link to your page.

10. Figure out what is working? Monitor your results when you run an ad, have a contest or try another method of boosting your following. Look at the “insights” on your page to see if there is a spike in new likes.

11. Post often and consistently so people know you are seriously involved in your business.

*BONUS TIP* Don’t ask your friends to like your comments, ask them to like and SHARE your comments. When someone shares a comment, it goes to all of their friends and you can reach exponentially more people that way. This is the best way to get new fans, but is often the least used!

Good luck! Please keep us informed on how these tips are working for you by sharing your thoughts and ideas on our page.

How do you define success?

how do you define successAfter watching the Barbara Bush funeral on Saturday, I have been thinking about legacies. What will your business leave to the world? How do you measure whether or not your business, and you as a person, are successful? How do you define success?

We had a discussion in my networking group today about this topic. Of course, there is the money definition. A successful person is one who has a financially successful business, or is financially successful himself.

But if you look a little deeper and think about how you define happiness, the money is only one small component. Don’t get me wrong, it certainly helps make things easier. However, it’s not the barometer most people use to measure happiness or success.

People who have a happy family life consider themselves a success. Those of us who are lucky enough to work at a job we love, that gives us fulfillment – and yeah, money too – consider themselves successful.

Others define success as having enough money to travel and do the things they want to do in life with their families. Is a difficult thing to define, but it’s worth a thought.

Someone in the networking group mentioned that as we get older, our priorities change. The nice car, the house in the “right” neighborhood and other status symbols seem to lose their pull. People are less interested in things and more interested in experiences.

When it’s all said and done, your material things are not that important. In fact, there was a controversial article within the last year about how kids no longer want their parents’ stuff. Millennial have less desire to take those hand-me-downs over getting something new.

Living a good life, having good friends, being of service to your clients, loving your family – those are things that matter more than anything else in the end.

 

Self-doubt, worry and emissions testing

stressing out at the emissions test

For the first time ever, I had my emissions tested well ahead of the deadline. So worried that I would not pass due to car problems I’ve had recently, I wanted to get it over with and find out what problems needed to be fixed.

Figuring that the week between Christmas and New Year’s would be a less busy time to take care of the emissions testing, I went yesterday. Wrong, it was just as busy as ever.

It seems that every time the car idles for a long time, the Check Engine light comes on and it costs a lot of money to fix it.

Nail chewing time

I pulled into the emissions center in total freak-out mode and waited in line with my car idling for over a half hour. They now have a self-testing area. After briefly considering that, I decided out of fear that I wouldn’t be able to do it and would end up in the line anyway. Probably should have tried it.

Traffic jams always make me feel claustrophobic and sitting in this waiting area with many lanes of traffic completely stopped did not help my anxiety in the least. I picked the first aisle because I would only be trapped on one side and that was a little better.

There was a guy in a car in the lane to the right of me that was turning his car off and then back on when it was time to move up one car length. I considered doing this, but didn’t. When he moved his car forward it was making a terrible noise. I figured I would be seeing this guy later in the “you didn’t pass” customer service area.

There were 5-6 cars ahead of me when I got in line. With each car length forward my stomach churned and sweat appeared on my forehead. I thought to myself that maybe I could turn on the heat full blast and it would keep my engine cooler. Not sure if that makes any sense, but the hot flashes took over and I couldn’t deal with the blasting heat even with the windows down.

Another car length forward and my palms were sweating. I couldn’t sit still. To my left I could see people parking and taking their paperwork inside where you have to go once you fail the test. I knew I would be parking there soon and wondered how long I would be in line inside.

A passenger in the car ahead of me got out and took a little walk. I wondered what she was up to or if she just needed the bathroom. She came back a few minutes later. And we moved up another car length.

At this point I was in a full out panic attack. Why? I would just get a paper that said what I need to get fixed. I was sure it would be pricey, then I would have to come back and go through this horror again.

Oh boy, the car ahead of me entered the testing area. My pulse rate was high, full sweatiness and I think my eyes were crazy.

My head was throbbing now. The person in front of me got her paper and the attendant waved me into the testing area.

I could barely speak. I handed the guy my paper and money. He was telling me to turn off the car and step out while he performed the test. I felt faint. Maybe I’d vomit. I knew I looked on edge, but I couldn’t calm down.

The attendant handed me back the paper and I knew what he would say.

“You passed.” He said with the causal air of someone who says that all day long. I thought I misunderstood him.

“Thank you…” I croaked.

“You’re good for two years.” The attendant said. I’m not a hugger, but I nearly leapt from my car and embraced that guy in a full bear hug.

Disbelief

Out of the emissions testing center, I pulled out in total disbelief. I slowly drove down the road thinking that I will wake up at any minute and realize that I haven’t had the test yet. I got to the traffic light, thrust my fist upward and yelled, “YES!”

Here’s hoping 2017 will be filled with moments that end with a fist pump and a “Yes!”

Website promotion tips

newsletter of social squidsgain page views on website

Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map.

Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion. It doesn’t take a computer wiz to do some simple things that will significantly increase your website page views.

Website self promotion

Doing these basic tasks can help gain momentum for your web page and ultimately boost your sales.

Increased sales is what we all want.

  1. Make sure the search engines have your site indexed. The search engine bots (automated software) regularly reach out to websites, but adding them yourself lets you know for sure Google and Bing know about you.
  2. Post new blogs, pages or updates to your personal social media pages. Even if you have someone who posts for you, add some yourself.
  3. Email your friends about your website.
  4. Set up a Yelp page for your business and encourage your best clients to post on it. Your clients can also post reviews on your Facebook business page.
  5. Add link to your site in the signature of your email.
  6. Make sure your site and social media pages are on your business card, brochure and any other printed materials. This may seem obvious, but people who do not live and breathe digital technology often forget to include their website on marketing materials.
  7. On your personal Facebook page, add your website in the settings section.
  8. Write an article about your business for someone else’s website. Guest blogging gives your business a new audience.
  9. Participate in online forums (using your web address in your signature). This also helps lend credibility and shows you are an expert in your field.
  10. Yahoo has a section where people answer questions. You get points when people like your answers. Become a well-known expert in your field by answering questions in the topic that best relates to your business (add your website under your name in your credentials).
  11. Create a magnet for your vehicle with the website in large letters.
  12. Many local businesses have neighborhood bulletin boards, add your card or flyer (with website on it).
  13. Bonus tip: Many blogs and sites recommend creating controversy on your social media pages to bring attention to yourself and your website. I disagree. Yes, people take notice, but you also take the risk of alienating people who are fans now. Upbeat posts are best.

Go through the list and do the things you feel comfortable doing. If you have questions or need help, please contact Social Squids. We can assist with marketing, printed materials, websites and social media.

Keep it Simple 

Keep it Simple 

Here is my latest Ink Slinger newsletter:

ink slinger

My mom used to call me the queen of the simple sentence – I thought I was simply being concise. As a senior in college I worked for a tv station and wrote for the 11:00 news. In only 15-20 seconds, I had to relate my story. That’s a mere 4-6 sentences.

In the world of social media, being the queen of the simple sentence can be a good thing.

Writing for websites can be tricky. No one wants to read any more. Bullet points and short statements are the only way to get someone’s attention and hold it. Long winded dissertations are no longer used in advertising, websites and never, ever in social media. The creators of Twitter made it 140 characters for a reason.

I took a class in graduate school where I had to take a complicated insurance form and condense the information into one page. Then it was shrunken down to a few paragraphs, and then to one paragraph. The paragraph was turned into a single sentence that summed up the entire document.

Try to do that with your company information. Can you? Take the content from your website and condense it down in stages until you have one statement. The result is probably very close to your elevator speech. If it’s not, then maybe your mission is getting lost.

How do you get your message across when no one wants to read?

  • Use bullet points!
  • Only say what is truly worthwhile
  • Infographics tell a story with images
  • Write down everything you want to say, then pare it down to the bare bones
  • Add images to your posts
  • Add videos to your posts
  • Vary sizes and fonts to make text stand out

Deliver your thoughts in a way that is short enough to read over a cup of coffee. Anything longer and you begin to lose people. Don’t let your true message disappear in a sea of meaningless words.

social media engagement infographic_

What would you do?

just sitting at starbucksLast week I found myself in an awkward situation. Maybe you have been there a time or two yourself. Here is my story…

This morning I am sitting in Starbucks for the second time waiting for someone who has not shown up. It is my second attempt on an appointment with this person and getting together was his idea. He seemed rather embarrassed when I talked to him after he missed the first appointment and here I am again. I really thought he would show up this time.

How many appointments do you make with someone and how long do you wait before you bail? This is someone I’ve known for over a year, but we will not be working together at this point. And, I feel like I can’t refer people to someone who doesn’t feel I am important enough to keep an appointment.

To make matters worse, one guy is talking loudly on his cell phone and a couple is having a conversation with someone on speaker phone. The loud guy is  talking to his appointment who did not show up either. I clearly heard him say, “That’s okay. Whenever you can get here is fine.”

I have resorted to my headphones, which I don’t like to do because I’m liable to start singing without realizing it. That will not be good in any way.

What is the protocol for being on time? 

In my opinion, you should always be 5-10 minutes early. That way you are never late. I get into panic attacks if I am stuck in traffic and I think I’m going to be late for anything, even if it’s just dinner with good friends and there is no time constraint. Maybe that’s just me.

In the age of cell phones that have alerts to let you know an appointment is coming up or reminders that can let you know you need to do something, there is really no excuse.

When I first contacted the guy after missing the first appointment, he doubted me, checked his phone’s calendar and admitted I was right. Ouch. Doubting me? That hurt right off the bat. I should have just said forget it, but I was hoping that we could at least share referrals.

If I’m going to be late, I text or call the person to let them know. I had an appointment last week and the guy was 30 minutes late. He messaged me three times letting me know there was an accident on the beltway and that he was trying to get to the appointment. However, this time I have been disrespected – and for the second time.

Last night I considered sending a reminder email, especially because he missed the first appointment, but I figured we’re all adults here and should be able to keep an appointment. Seems like I got that wrong.

I will admit, I missed a doctor’s appointment once. I spent the day with that nagging feeling that I was forgetting something, but couldn’t remember what it was. Two hours after the appointment, it hit me. I was embarrassed and felt terrible especially since I would probably be charged for it. Granted, that was years before Siri was around to remind me. I made absolutely sure I did not miss the second appointment!

Should I be insulted? I am. Should my feelings be hurt? They are. Should I just chalk it up to experience and enjoy my Starbucks latte? I should, but I can’t.

OMG. The guy I’m supposed to be meeting just walked in the door and sat down with someone else six feet away from me. Now I’m really mad and in a completely awkward situation. I have no idea what to do. I feel like a complete idiot. I am embarrassed, although I should not be. This is crazy. I should not have started writing this and instead left when I had a chance for a clean break.

Life sure does throw me curve balls. Did he see me sitting here with my headphones and typing away at my keyboard or was he focused on his OTHER appointment with the loud guy I heard talking on the phone earlier. Apparently, he forgot that appointment too. I am seething…

This has become too angry to be a blog. It has become a rant.

The guy didn’t even go up and get coffee, offering me an escape route. I am trapped like a wounded animal. Being generally non-confrontational, I am at a loss. I just want to escape with what little dignity I have. At least his back is to me as I contemplate my predicament.

What would you do if you found yourself in this situation?

How do you telecommute when the “tele” is not working?

when telecommunications are not possibleI found myself in a bit of a dilemma yesterday when my &#%$ cable/internet/phone went out right in the middle of a phone call with a client. With a large deadline looming, I was in a panic. It seems that every time I do have a problem with my internet, it happens during a big deadline.

What to do…

I refer to my neighborhood Starbucks my “branch office.” The branch office comes in handy when doing writing or website jobs. Unfortunately, for this job I need all of my old files in order to do the work. Starting with old ads, changing expiration dates or making other alterations, is part of what I do. In this case, I need to have all of my files handy.

This is where the cloud comes in handy. Too bad I haven’t quite made the commitment for a cloud company. I wrote some web content about the various cloud companies and it did more to cloud the issue for me. Pricing, storage space and ease of use are all considerations and I have not yet made a commitment. Lucky for me, things have been so busy lately, there has not been a lot of time to think about it.

But, the time is now. Putting off the decision will result in more stress. Who needs that? A decision will be made, and soon.

Like most graphic artists, I am not a fan of doing graphics on a laptop. The screen on mine is so small that it becomes frustrating, even if I connect a mouse to do some of the finer Photoshop movements. But when push comes to shove, a laptop will have to do.

My desktop computer is a Mac Mini. Those things are amazing. One time the power went out during a bad storm and I just unplugged my computer and power cord, and took them to someone’s house. By simply unplugging their computer, I attached my Mac Mini to their monitor, keyboard and mouse. Then I was good to go. My old files were on CDs in a binder that was easy enough to carry along. Using other person’s wifi allowed me to finish my job without moving any heavy equipment. It was relatively stress free.

A digital fax service, in my opinion, is much more useful than an actual machine when switching from laptop to computer to another location, etc. Many times I avoid printing anything (saving toner/ink and paper) by just looking at the fax on my screen.

Lucky for me, the internet was fixed back before I even figured out what to do.

Dealing with the computer illiterate

computer literacyYesterday I had a meeting with a prospective client about setting up a website. He is a very nice man, but really had no idea what a website does or why he should have one. He never thought about it before because he doesn’t really use a computer.

I see less and less of this type of person. Most people, even many of my relatives over the age of 80, at least use email and Facebook. Not this guy.

It was difficult explaining things to this man because I had to define the terms I was using as I went along. That often got me sidetracked. The man wants to sell something on his website that he makes by hand. He said he’d rather be working with his hands than using a computer. Obviously.

My explanations included how a search engine works and what it does, what Etsy.com is, Facebook, web hosting, domain name, etc. The poor man’s eyes glazed over when I talked about setting up a PayPal account so he can sell his products online. Of course, I had to explain what PayPal is and how it works. “How would I get the money?” he asked after a 10 minute explanation. I had to start from the beginning again.

Luckily, I am very patient. Years ago, I taught word processing in adult education. It was the same situation. The idea of switching from typing on paper to on the computer screen is confusing at first. I explained everything to this man as thoroughly as I could. I’m sure everything I said to him was a confused jumble in his mind when he left.

As a result of the conversation with this man, I have decided to write out some definitions/explanations to hand to people when I get together with them. It is my responsibility to explain what I do and all of the terms involved to a prospective client. I can either email (if they have email) or hand a prospective client the paper so when they go home and discuss it with people, they will have a better idea of what I do.

We need more brains!

brains, not just for zombies any moreNo, this is not a post about zombies. Sorry if you thought that!

Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose my momentum. Instead of letting great ideas fall by the wayside, why not bounce ideas off of another person and see what they think about it?

Brainstorming sessions are valuable in business. If you have someone you can trust with your secret business ideas, ask to have lunch, dinner or even coffee with them. Let them hear your idea and come up with ways it might work, or reasons why it won’t. Either way, you should take advantage of this significant resource.

The name Social Squids, came from such a meeting. My friend and I got together for coffee and I told her that I needed to come up with a name. She’s an illustrator, very talented and creative in her own right.

The starting point was the fact that I like animals, so we decided the name would have something animal-related in it. We brainstormed great name ideas, terrible ones, silly ones and eventually one of us – I’m not even sure which one of us it was – came up with Social Squids.

I kept doing this thing with my hands, wiggling my fingers and moving my arms outward. I was thinking about how social media reaches out into cyberspace. Not only did we come up with the name, we came up with the tag line too – We have far-reaching tentacles.

Paying someone for their opinion has its value, but brainstorming with one, two or a small group of people, will help you find problems, solutions, more in-depth ideas or sometimes cheer you on for your amazing business proposition.

So, find more brains. Bounce ideas off of your friends in the business community. Sometimes these ideas might seem impossible, but give it a try anyway. It can be an incredibly valuable tool for your business. Just be careful you share your ideas with people you trust and who are not going to take your idea and use it for their own.