Ice hockey and social media

IMG_1372My nephew Jake plays ice hockey for the University of Maryland (Go Terps!) and because it is a club team, they do not have good attendance or recognition for their efforts. Don’t get me wrong, they play as hard as any hockey players. The games are certainly not televised and the webcasts are not the greatest. They have a website and Facebook page and at one time there was a Twitter page, but it did not have a lot of activity.

I believe the wifi is not very strong at the arena. Using a webcam for a wide shot of an entire ice rink is not the best way to shoot a sporting event. But, they use social media to their advantage with the home games webcast from the arena. They basically use a laptop webcam and broadcast on LiveStream, a website that shows webcasts.

Isn’t that a great idea? Why not broadcast your events? Grow your business through webinars.

If you use Google+, you can create a hangout where up to ten people can have a live video conference call and millions more can watch. And it’s all FREE! What if you gave a webinar about your business and had people from all over the world watch, some can ask questions (the ones who are on the conference call). No fancy equipment is necessary. Really, all you need is a laptop with a camera and an internet connection. If you have headphones with a microphone you can get fairly good sound.

Plop a vase of flowers on a desk to gussy it up a bit, and aim the webcam at your face – you’re ready to go! Maybe put a few notes in front of you, but you know about your business. You don’t really need a lot written materials, just enough to keep you on topic – and you don’t want to read from a script.

If you announce and promote the event on your website, blog, email and through social media, put it in your newsletter or ezine – any way you want, you will get results. Encourage people to send questions in advance so that you have time to prepare great answers.

Be sure to offer this complimentary webcast to your ideal clients. Give them good information, stuff they can use. Encourage them to hire you at the end of the talk.

As you are prepare for your webinar, take a break now and then and watch or listen to a Terps ice hockey game!