marketing

social media for 2022 video is king

What’s Hot in Social Media for 2022

Video One of the biggest things in social media for 2022 is the short form video. Many of us don’t want to do video for a variety of reasons, but it is clearly the wave of the future. In 2021, TikTok changed the one minute limit for their videos to three minutes, even though shorter videos seem to be gaining popularity. And, it seems, attention spans are getting shorter. Instagram

January 28, 2022

Why Your Domain Name is Your Business

Thanks to our preferred partner, NameCheap, for this informative blog. In the early days of the Internet, a business that wanted an online presence had the relative luxury of simply adding “.com” after their name and registering the domain. Those were indeed the good old days, but alas, things aren’t quite as easy now. MyBusiness.com Just Won’t Cut It Today, there’s so much more competition for top level domains (TLDs)

December 18, 2019

16 ways to help search engines find your website

Get some tips on how you can make your website rise in the ranks of the search engines.

April 4, 2019

Offering Value

Offering Value November 2018   In addition to what they pay for, what value do you offer your clients? Do you go above and beyond what they expect from you? There are lots of things you can do that give extra value to your clients and prospects. Monthly newsletters Do you send a newsletter with useful information? Newsletters are a simple way to keep your name in front of your clients

November 15, 2018

answering email can be a chore

Dealing with emails

As a business owner, I’m sure you get a ton of emails every day just like I do. Keeping up with emails can take a good chunk of time every day. Dealing with the junk The first thing I do is clear out the junk. I set up rules (which you can do on a Mac) to send mail from spammers to my junk or trash folder and they’re gone

September 26, 2018

11 tips to make the most of your Facebook posts

Grow your following We all have Facebook pages, but getting new followers is can be tough. Here are some tips to increase your following and engagement of your posts. 1. This one is obvious. You can buy page likes. However, when you buy followers, they might not remain followers. Some will follow for a short period of time and then disappear. 2. Using the correct demographics for your business when

July 18, 2018

DNA Day

Today is DNA Day and there are so many reasons to find out about your DNA. In my family, my brother had it done, along with a couple cousins. For me, since I already knew where my family came from, finding out in which countries my ancestors lived was a lot less important that the other information from DNA testing. DNA for family The great news is, we discovered new

April 26, 2018

If a website is there and no one looks at it…

… does it really exist? Why don’t more people see my website? You listen to everyone’s advice and you got a website, but no one is visiting. Why does it matter whether or not you have a site or not? The truth is that you just never know when a prospect may look to see exactly what is on your website and what you do. Almost every business, big or

April 24, 2018

How do you define success?

After watching the Barbara Bush funeral on Saturday, I have been thinking about legacies. What will your business leave to the world? How do you measure whether or not your business, and you as a person, are successful? How do you define success? We had a discussion in my networking group today about this topic. Of course, there is the money definition. A successful person is one who has a

April 24, 2018

Dangerous spam

Lately there has been a lot of talk about hacking. Criminals are getting into corporate databases and getting people’s email addresses or even credit card information. For those hackers who get your email, they may send you something that can wreak havoc on your life. We’ve all received suspicious emails without knowing whether to open them or not. If you’re in doubt, do not click on any links or attachments!

June 29, 2017

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B2B Improvement Group

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Maryland chamber of commerce

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