With a Twitter, Facebook, Instagram, Google+, Vine or other social media page to help grow your business, you should take note of what is trending. Try to connect something from the topics to your business. Many times social media is trending. Everyone who has a social media account can relate to that.
Other times there are sports figures, politicians, criminals, natural disasters or other current events trending. Anniversaries of big news stories often make the list.
What are trending topics? These are the most popular topics on social media right now. They change, usually many times per day. But the big stories always are on the list. Search engines also list trending topics so you can find them on Bing or Google.
By using the hashtag (#) and a trending topic on Twitter, your term becomes searchable. So, if wild fires are trending and you put #wildfires in your post, people who search for that hashtag will find your information. You need to stick to the topic for this to be effective. You can send good wishes to people who are in danger of losing their homes from the wildfires. If you have a product, say smoke detectors, that have a natural connection with the trending topic it works best. You can use that to your advantage and help funnel traffic to your social media pages and your website.
Make sure it is a natural fit. If you check trending topics every day, you will find something every now and then that works with your business. You cannot force the issue. It can backfire and result in people making negative comments.
Keep posting on your social media pages. Make it a daily habit. You will find that you gain new followers, likes and connections.