Make the most of mobile media

using ipadPeople use social media at work and at home, but they also use it on their smart phones and tablets. As a marketing professional, you need to take advantage of that. Have you ever looked at your own website on a smart phone?

Some websites and/or blogs look great on a computer, but not so hot on a phone or tablet. You need to address this as more people are using their cell phones to look up businesses when they are not at home. Your phone number or contact information must be easy to find on your mobile site so people can reach you.

It is not out of the question to create your own app that can be downloaded by your clients. You don’t have to be a bank, sports team or large company to have an app. You can put some handy content on a smart phone app that will encourage clients to keep it on their phone. Give them something useful, reference material that your target market wants and needs to have at their fingertips. Every time the client turns on their phone or tablet, your app is staring them in the face. Your name becomes familiar to them and as they get to know and trust you, they will buy from you.

When you optimize online business listings, like through Bing, allow businesses to register and set up a mobile page. You can promote that on your social media so that people can bookmark your listing for easy access.

Put some thought into how people can use your blog, website and even an app when they are away from home. You might just discover a whole group of people that become new clients.

iPhone issues resolved

After a couple weeks of my iphone acting like it’s lost it’s mind, I am currently restoring it as a new phone. Poof! All of my hours of work on Angry Birds – gone! Poof! All of my work on Stupid Zombies – gone! I’m calling it work, because some of those levels were really hard.

I also feel like I’m having a long distance relationship with my contact at Apple. He’s a very nice person. Last week he was on vacation and I didn’t really want to work with someone else since he’s been so helpful. He would have stayed on the phone with me while my phone does its updating thing. I didn’t want to hold him hostage, so I let him go. He’ll be back. The Apple people actually call back when they say they will.

My issue, if you missed the blog a few weeks ago, was that I upgraded to iPhone iOS 6.0 and suddenly the icloud is not working. It thinks I still have my old, now defunct, email address. Everything is fine on my computer and mostly everything is fine on the phone. It’s just the cloud, which is one place to backup your data. It’s kind of important.

Please understand that I have had Apple products since the 1980s. I am a huge fan. This is now become my life’s work – to straighten out my phone and not lose all of my contacts, photos and other data. I’m sad that I lost my high scores. But, hey, I did it once. I can do it again! I didn’t lose any apps that I purchased. They will still be there.

I have to say that the people at Apple are extremely helpful when something doesn’t work. I have had problems with PCs, I didn’t even know who to call. Maybe I’m spoiled by fine products and English speaking help, but I think Apple’s customer service is top notch. I have engineers and technical people trying to solve my problem.

If only all of life’s problems were solved with such friendliness and a willingness to help. Sure, that’s what they are paid to do, but have you called a customer service person lately? You are lucky if you can even figure out how to speak to a human being. And, in the case of my cable/internet/phone provider, friendly and courteous service is not always offered.

My iPhone is updated. I lost my high scores. I had to reset all of my settings and re-enter my passwords on Twitter, Facebook, etc., but I’m back with my head in the clouds – AKA icloud is working again! All is well once more in the realm of my computer equipment.

New iPhone iOS6

frustrated with iPhone ios6Do you ever feel like you are back-peddling in life? That’s how I felt when I downloaded the new iPhone software. To be fair, I’ll admit I have an older model, the 3GS. I changed my main email about 6-9 months ago and the new version of iCloud reverted back to the old email address and refuses to cooperate!

Don’t get me wrong, I still love Apple and Mac. I’ll give away my age and say that I’ve had a Mac since day one and an Apple 2e before that. You can talk to me until you’re blue in the face, but you will never convince me that a PC is better. Sorry.

I taught word processing back in the days of Dos. I’ve kept and used PCs over the years (along with Macs) because some of my clients worked on PC only and the files didn’t translate from one to the other way back when.

Back to my dilemma… I have to say that the people at Apple were very nice, they couldn’t help me, but they were very nice. I seem to always have the “exception to the rule,” no matter what my software, hardware, house or car problems are.

I spoke to three different people at Apple and while I was on the phone for two hours with them, I did a little research. Every time they upgrade anything, they are inundated with phone calls and emails from people with problems. I’m sure this is true with every software company. Usually, (not in my case, but with most people), they give a quick answer and the problem is solved. Honestly, the software generally does most of the work. You just plug your phone into the computer and it is done in a matter of minutes.

After talking to two young techs, I was passed along to an expert. He couldn’t help me either, but we had a great conversation while he tried.

He told me that the new You Tube app is a winner. It apparently has some excellent new features. Many social media sites are changing to keep up with people wanting to share things using the mobile versions. This is wonderful news for those of us who are constantly on the move.

One of the new iPhone features is that when you download a new app, it has a little blue ribbon across it. This helps those people who have tons of apps to find the new ones they just downloaded. Once you use it, the blue ribbon goes away.

The interface with Twitter and Facebook is a main change on the new iOS for the iPhone. Sharing is easier and that’s the name of the game with any new software. Connecting people in every way possible is the goal of all social sites.

I will try not to be discouraged about my problem. If you haven’t upgraded, do it. Don’t let my problems dissuade you. An engineer at Apple has been contacted and will be getting back to me when they figure out how to solve my one-of-a-kind issue.