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Website promotion tips

Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map. Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion.

newsletter of social squids

Keep it Simple 

My mom used to call me the queen of the simple sentence – I thought I was simply being concise. As a senior in college I worked for a tv station and wrote for the 11:00 news. In only 15-20 seconds, I had to relate my story. That’s a mere 4-6 sentences. In the world of social media, being the queen of the simple sentence can be a good thing.

Twitter tips

Microblogging with Twitter is a fast way to get your message to a large audience. Messages move at the speed of light. Often times headlines that have not yet hit other news media can be found on Twitter. Here are some handy tips that will help you get the most out of this social media platform. One of the best examples of putting Twitter to use is a food truck.

What would you do?

Last week I found myself in an awkward situation. Maybe you have been there a time or two yourself. Here is my story… This morning I am sitting in Starbucks for the second time waiting for someone who has not shown up. It is my second attempt on an appointment with this person and getting together was his idea. He seemed rather embarrassed when I talked to him after he

How do you telecommute when the “tele” is not working?

I found myself in a bit of a dilemma yesterday when my &#%$ cable/internet/phone went out right in the middle of a phone call with a client. With a large deadline looming, I was in a panic. It seems that every time I do have a problem with my internet, it happens during a big deadline. What to do… I refer to my neighborhood Starbucks my “branch office.” The branch

Dealing with the computer illiterate

Yesterday I had a meeting with a prospective client about setting up a website. He is a very nice man, but really had no idea what a website does or why he should have one. He never thought about it before because he doesn’t really use a computer. I see less and less of this type of person. Most people, even many of my relatives over the age of 80,

We need more brains!

No, this is not a post about zombies. Sorry if you thought that! Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose

We need more brains!

No, this is not a post about zombies. Sorry if you thought that! Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose

Common bonds and business growth

I met a prospective new client last week and we found out we had a lot in common in our personal lives. That can make a deeper connection with a client, better than simply making a sales pitch. And, she hired me on the spot. That does not always happen. Finding a niche market might for your business could incorporate discovering new business associates with common interests. As an entrepreneur,

Social media for business in 2014

One of the biggest changes in the past year in social media has been advertising. Now there will be video ads on Facebook, ads and sponsored tweets on Twitter and sponsored posts on Instagram. Many apps, like ESPN, have added small banner ads across their pages. People, especially the 18-35 demographic, are using their cell phones more and computers less. Ads are showing up everywhere in the mobile realm. Twitter,

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