grow your business

Offering Value

Offering Value November 2018   In addition to what they pay for, what value do you offer your clients? Do you go above and beyond what they expect from you? There are lots of things you can do that give extra value to your clients and prospects. Monthly newsletters Do you send a newsletter with useful information? Newsletters are a simple way to keep your name in front of your clients

answering email can be a chore

Dealing with emails

As a business owner, I’m sure you get a ton of emails every day just like I do. Keeping up with emails can take a good chunk of time every day. Dealing with the junk The first thing I do is clear out the junk. I set up rules (which you can do on a Mac) to send mail from spammers to my junk or trash folder and they’re gone

11 tips to make the most of your Facebook posts

Grow your following We all have Facebook pages, but getting new followers is can be tough. Here are some tips to increase your following and engagement of your posts. 1. This one is obvious. You can buy page likes. However, when you buy followers, they might not remain followers. Some will follow for a short period of time and then disappear. 2. Using the correct demographics for your business when

If a website is there and no one looks at it…

… does it really exist? Why don’t more people see my website? You listen to everyone’s advice and you got a website, but no one is visiting. Why does it matter whether or not you have a site or not? The truth is that you just never know when a prospect may look to see exactly what is on your website and what you do. Almost every business, big or

How do you define success?

After watching the Barbara Bush funeral on Saturday, I have been thinking about legacies. What will your business leave to the world? How do you measure whether or not your business, and you as a person, are successful? How do you define success? We had a discussion in my networking group today about this topic. Of course, there is the money definition. A successful person is one who has a

There’s something to be said for networking in person

I love social media and doing everything online. At the same time I see the benefits of networking and meeting people in person too. Social Squids can do work anywhere in the world as long as people pay in US dollars. Consider that talking to people in the flesh, seeing their body language and shaking their hands creates a connection that just isn’t possible online. Meetup and Eventbrite are good

Dangerous spam

        Lately there has been a lot of talk about hacking. Criminals are getting into corporate databases and getting people’s email addresses or even credit card information. For those hackers who get your email, they may send you something that can wreak havoc on your life. We’ve all received suspicious emails without knowing whether to open them or not. If you’re in doubt, do not click on

Twitter analytics

Using Twitter analytics in business Using Twitter for business purposes is a vital part of sales in today’s marketplace. Twitter analytics gives you insights to the people who are visiting your profile, looking at your tweets and responding to them. As you use Twitter analytics month after month, trends begin to develop. Who is retweeting my tweets? Who is my most popular follower? Which post did the best in the past

a graphics primer from social squids

A graphics primer

Part 1: Design elements Graphic design As entrepreneurs or business owners, we all need to have graphics done from time to time. Having a professional graphic artist instead of using your own support staff or trying to do it on your own, can be the difference between an amateurish brochure that will end up in the recycle bin or something that really grabs the reader’s interest and is worth keeping.

Website promotion tips

Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map. Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion.

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