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Which social media sites are best for your business?

It seems that every day a new social media platform arrives on the scene. Trying to figure out which ones work best for your business can be confusing. It does not matter whether your business is business-to-business or business-to-consumer. Here are some clues to help with the decisions. Everyone can benefit from the mass appeal of Facebook and Twitter. There are so many people on these sites that you can

Eight ways to attract viewers to your blog

Here is a list of eight ways to raise your popularity. In the comments section, feel free to add any ideas of your own. Post as often as possible. Make your blog entries become a permanent fixture in your readers’ lives. There is something be said for consistency. Add links to some of the old blogs within a new blog. Invariably, you will write about a similar subject to one

Sports and social media

Continuing with a sports motif… Catch the Redskins game last night? Former Baltimore Raven and now Washington Redskin, Billy Cundiff, missed three field goals before kicking a game winner in the last few seconds of the game. You might wonder what this has to do with social media – actually, quite a lot. Billy Cundiff missed a critical field goal for the Ravens last year during the playoffs and the

Social media and the elections

As we get closer to the presidential election, social media is playing a huge role in the process this year. I remember back when George W. Bush was running for president and there was a row of bloggers at the convention. I had no idea what a blogger was! Oh, how times have changed. Blogs and social media have come light years ahead since then. Obama crashed Reddit with his

Take advantage of Google+

Did we really need another social network that, at least on the surface, appears to be Facebook’s less attractive little brother? Actually, the answer is a resounding yes. Google+ is not trying to be Facebook. It wants to be its own entity and has charms that are all its own. While Facebook gives users the ability to decide who sees what posts, people rarely use this option. Mostly, people just

SEO made simple

The first thing you need to understand is how Google, and the other search engines, rank websites. With Google specifically, they have paid advertising on top of the page and if there is a local connection, there is a map with various businesses marked with a “pin” on the right. The paid list is just that. People pay to be in that spot. They have a PPC, or pay per

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