freelance

Create content that gets attention

One way to attract people to your business is to create great content on your social media sites. Whether it is a silly meme or a serious article, you need to do things that bring awareness to your brand. The difficulty lies in making statements that get you noticed by your target audience. Is it funny? People love looking at funny pictures and anecdotes. There is plenty of funny material

11 ways to make the most of QR codes

QR codes are popping up in all sorts of places. These weird, little, square symbols are the new way to take smart phone users to any web page. How can you use QR codes to help with marketing your business? Here is a list of ways you can make these scannable codes work for you. Signage: There is only so much space on a sign. QR codes are found on

Find your way with Waze

You could use a GPS to find your way, but one of the hottest cell phone apps is using the latest technology to combine a GPS and social media. Waze is one of the hottest apps on the social media scene today. One small aspect of Waze is a GPS, but it has much more to offer its users. And Waze is free. No one wants to encourage people to text or

The new look of Pinterest

If you are unfamiliar with Pinterest, this is a social media platform for photos. Imagine a room full of bulletin boards. You see a photo that you find interesting and you pin it to one of the boards. That is the focus of Pinterest. That is all well and good, but you probably want to know how can it help you grow your business. If you embed your web address

Instagram, the inauguration and growing your business

While those of us in Baltimore are still celebrating last night’s Ravens win, the rest of the country is getting watching the inauguration and enjoying MLK Day. According to CNN, this will be the biggest event in the history of Instagram. Never before have so many people been able to use their cell phones to send messages out to the while world. As photo sharing programs grow in popularity, you too can

Remember the old networking methods

As you enter into the realm of the social media, you can’t forget about the old ways. Tweeting, posting and sharing are all great ways to get your brand to a lot of people. However, meeting people in person, networking, making phone calls – those methods all still work. Today I went to a luncheon for business women and they were quite a hoot. As I generally spend my days

Social media: worth the trouble, or not so much?

There has been a lot of talk lately about whether or not social media actually works as a method of marketing. Some large companies have over 100 social media accounts. Each division or section of the business has its own complement of social media sites. Obviously, large companies find value in social media. Are you using LinkedIn? According to SocialMedia B2B, “LinkedIn generates more leads for B2B companies than Facebook,

Take advantage of Google+

Did we really need another social network that, at least on the surface, appears to be Facebook’s less attractive little brother? Actually, the answer is a resounding yes. Google+ is not trying to be Facebook. It wants to be its own entity and has charms that are all its own. While Facebook gives users the ability to decide who sees what posts, people rarely use this option. Mostly, people just

Step right up… have we got a deal for you!

Hurry! Hurry! The contest is about to begin. This is what many businesses say on their social media pages. Offers, contests and special drawings are often featured on pages to attract people to either sign up for a newsletter or get on a mailing list. As entrepreneurs, we are always thinking up new ways to bring in business. You do not have to re-invent the wheel. There are some tried

Online reviews

Every business tries to get listed on the first page of the search. One of the many criteria in ranking companies is not as obvious as most, and that is to have a lot of reviews for the business. Even if there are a few not-so-great reviews mixed in, it still helps. The more people talk about your business, the better. Every time you complete a sale or finish a

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