entrepreneur

Instagram, the inauguration and growing your business

While those of us in Baltimore are still celebrating last night’s Ravens win, the rest of the country is getting watching the inauguration and enjoying MLK Day. According to CNN, this will be the biggest event in the history of Instagram. Never before have so many people been able to use their cell phones to send messages out to the while world. As photo sharing programs grow in popularity, you too can

Facebook is down, OMG!!

No, the world didn’t come to an end last night. It just seemed that way when Facebook had a little hiccup. What would we do without Facebook? It has become such a part of everyday life that all other social media went crazy with comments about it, which is interesting in its own way. I had the most amazing time during the 15-20 minutes Facebook was down. Honestly, with the

Bookmarking sites can work for you

Bookmarking sites are the one easy way to spread your message to the most people in a short amount of time. If you have never heard of StumbleUpon, Digg, Reddit, BizSugar, YahooBookmarks, GoogleBookmarks, you are missing out on a way to reach countless people. For every blog I write, website I design and article I post, I spread the word through bookmarking sites. There are tons of these sites out

Social media “Whoops!” posts

This morning I read an article about Bill Cosby. Yesterday, for the fourth time, there was a rumor that he died. It was all over the internet. False celebrity death notices seem to be the norm on Twitter and Facebook. Remember the false death stories about Jon Bon Jovi a few months ago? Then there are posts that should never be said at all. A man was arrested in England

Remember the old networking methods

As you enter into the realm of the social media, you can’t forget about the old ways. Tweeting, posting and sharing are all great ways to get your brand to a lot of people. However, meeting people in person, networking, making phone calls – those methods all still work. Today I went to a luncheon for business women and they were quite a hoot. As I generally spend my days

Twitter is like a 140-character message in a bottle

Some people don’t get it at all. Other people don’t even try. Twitter has been the focal point of military coups, tragic shootings and more. Users are tracking events with Twitter. Businesses are sending their messages this way too. You never realize how much you can say in just a few characters until you start using Twitter. What a great way to communicate your message! Sending a message in a

Social media: worth the trouble, or not so much?

There has been a lot of talk lately about whether or not social media actually works as a method of marketing. Some large companies have over 100 social media accounts. Each division or section of the business has its own complement of social media sites. Obviously, large companies find value in social media. Are you using LinkedIn? According to SocialMedia B2B, “LinkedIn generates more leads for B2B companies than Facebook,

Take advantage of Google+

Did we really need another social network that, at least on the surface, appears to be Facebook’s less attractive little brother? Actually, the answer is a resounding yes. Google+ is not trying to be Facebook. It wants to be its own entity and has charms that are all its own. While Facebook gives users the ability to decide who sees what posts, people rarely use this option. Mostly, people just

Step right up… have we got a deal for you!

Hurry! Hurry! The contest is about to begin. This is what many businesses say on their social media pages. Offers, contests and special drawings are often featured on pages to attract people to either sign up for a newsletter or get on a mailing list. As entrepreneurs, we are always thinking up new ways to bring in business. You do not have to re-invent the wheel. There are some tried

Online reviews

Every business tries to get listed on the first page of the search. One of the many criteria in ranking companies is not as obvious as most, and that is to have a lot of reviews for the business. Even if there are a few not-so-great reviews mixed in, it still helps. The more people talk about your business, the better. Every time you complete a sale or finish a

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