business

How do you telecommute when the “tele” is not working?

I found myself in a bit of a dilemma yesterday when my &#%$ cable/internet/phone went out right in the middle of a phone call with a client. With a large deadline looming, I was in a panic. It seems that every time I do have a problem with my internet, it happens during a big deadline. What to do… I refer to my neighborhood Starbucks my “branch office.” The branch

Dealing with the computer illiterate

Yesterday I had a meeting with a prospective client about setting up a website. He is a very nice man, but really had no idea what a website does or why he should have one. He never thought about it before because he doesn’t really use a computer. I see less and less of this type of person. Most people, even many of my relatives over the age of 80,

We need more brains!

No, this is not a post about zombies. Sorry if you thought that! Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose

Is your web contest too complicated?

I received an email from a company the other day about their upcoming contest. I’m going to show the actual steps you need to take to enter the contest, but also change any identifying information. From DATES OF CONTEST visit our COMPANY Facebook, Twitter or Instagram accounts to gather a daily clue Use your clue to find the hidden ITEM on our website Click the ITEM to receive the secret

Common bonds and business growth

I met a prospective new client last week and we found out we had a lot in common in our personal lives. That can make a deeper connection with a client, better than simply making a sales pitch. And, she hired me on the spot. That does not always happen. Finding a niche market might for your business could incorporate discovering new business associates with common interests. As an entrepreneur,

To trade or not to trade

I am currently trading services with a client and considering doing it with another. Over the 26+ years of being in business, I have had the opportunity to trade with a lot of people. It does not always work out to be an even trade, and it doesn’t always end well. So, trade or no trade? Personally, there have been things that I could not afford that I really wanted.

Social media for business in 2014

One of the biggest changes in the past year in social media has been advertising. Now there will be video ads on Facebook, ads and sponsored tweets on Twitter and sponsored posts on Instagram. Many apps, like ESPN, have added small banner ads across their pages. People, especially the 18-35 demographic, are using their cell phones more and computers less. Ads are showing up everywhere in the mobile realm. Twitter,

Use images to your advantage

In cyberspace, much like real life, image is everything. Do you have your logo or a photo on all of your social media pages? The black silhouette on LinkedIn or Facebook and the empty egg on Twitter give people the impression that you are either new to the site or inactive. A professional studio photo is best, but really just having some kind of image is better than nothing. Put

Making the most of trending topics

With a Twitter, Facebook, Instagram, Google+, Vine or other social media page to help grow your business, you should take note of what is trending. Try to connect something from the topics to your business. Many times social media is trending. Everyone who has a social media account can relate to that. Other times there are sports figures, politicians, criminals, natural disasters or other current events trending. Anniversaries of big news stories

Create content that gets attention

One way to attract people to your business is to create great content on your social media sites. Whether it is a silly meme or a serious article, you need to do things that bring awareness to your brand. The difficulty lies in making statements that get you noticed by your target audience. Is it funny? People love looking at funny pictures and anecdotes. There is plenty of funny material

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