Twitter analytics

Using Twitter analytics in business

Using Twitter for business purposes is a vital part of sales in today’s marketplace. Twitter analytics gives you insights to the people who are visiting your profile, looking at your tweets and responding to them.

As you use Twitter analytics month after month, trends begin to develop.

  • Who is retweeting my tweets?
  • Who is my most popular follower?
  • Which post did the best in the past month?
  • Did people thank you for following them, allowing their followers to see your info?

As these trends are formed, you have the opportunity to examine the stats to see whether or not you are hitting your target market by location, business type and sheer numbers of viewers. And you can see if they have improved or not from the previous month.

In the video below, get the scoop on how to find your Twitter analytics page and then how to interpret the information provided by Twitter.

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Twitter analytics from Social Squids on Vimeo.

Twitter tips

twitter-logo-2Microblogging with Twitter is a fast way to get your message to a large audience. Messages move at the speed of light. Often times headlines that have not yet hit other news media can be found on Twitter. Here are some handy tips that will help you get the most out of this social media platform.

One of the best examples of putting Twitter to use is a food truck. As the food truck travels, the driver can tweet where he is and where he is headed. Followers can see when the truck is nearby and plan lunch accordingly. Most businesses do not move around like a food truck, but posting updates on what is happening with your business is something you can do.

Retweet and follow posts on other accounts every day. Retweeting other messages shows you are not just posting messages, but you are also reading them. You are engaged in the process. Retweeting is a nice way to assist your favorite accounts and it will come back around to you in a good way when you get some new followers.

Search for your competition, good referral partners, your target audience and influencers in your field. Once you confirm your cell phone number you can follow up to 2,000 accounts. After that, you can follow 10% above the number that follows you. The more accounts you follow, the more will follow you. Most celebrities do not follow back, so only follow your very favorites.

Using hashtags will help people find your message. If you use #SocialSquids in a tweet and someone searches for that hashtag, the message will be more easily found.

If there is way to use a trending topic in your tweet – do it. Trending topics are the most popular topics or hashtags at any given moment and are listed to the left of your Twitter feed. In your settings, you can adjust for local trending topics if most of your business or interest is local. The mention of a trending topic will get more attention to your tweet and you may gain followers.

By adding a photo, your tweet is more likely to be seen (just like with all social media).  If you are able to embed text in the image, you end up with a longer message than a normal tweet. Add a video and get even more attention.

Making an offer or announcing a sale for your Twitter followers, helps you measure how many people are seeing your message by how many people ask for the offer. Twitter now has its own analytics. See how your account is doing by visiting twitter.analytics.com when you are logged into your Twitter account.

Send a direct message to another account by using the @ symbol and the account name. If you use .@ it will be seen by many more people because it will be in your feed and the other person’s feed.

Always remember that once you tweet, even if you delete it, your message is out there in cyberspace. Be careful and proofread your text. Be sure about an image before you post it. There have been countless “whoops” tweets by celebrities that have gone viral, but your tweet can get you in trouble too.

Once you get the hang of the lingo, symbols and using only a few words to make your statement, you will discover the effectiveness of Twitter.

Which social media sites are best for your business?

social media with social squidsIt seems that every day a new social media platform arrives on the scene. Trying to figure out which ones work best for your business can be confusing. It does not matter whether your business is business-to-business or business-to-consumer. Here are some clues to help with the decisions.

Everyone can benefit from the mass appeal of Facebook and Twitter. There are so many people on these sites that you can use the shotgun approach to finding business. That is when you send you message to so many people, a percentage of them must be interested. You Tube also has a wide appeal, but you have to have to create interesting videos that people want to see.

If your business can show before and after” photos like home improvements, makeovers, dog grooming, etc., the more visually oriented platforms will work great. Pinterest, Instagram, YouTube and Vine are excellent ways to let the visuals do the talking. For businesses that are creative, like illustrators, photographers and web designers, the visually oriented apps are your best bet. Show off your work!

An accountant, lawyer or medical practice can benefit from using blogs. A blog can be more targeted, especially if you use appropriate bookmarking sites to spread the word. Blogs can have a mass appeal as well, especially if you have a topic that is appropriate for a wide audience. By offering tips, you let readers know you are an expert in your field.

All social media helps you get your business name in front of an audience every time you post. Conversely, if you only post occasionally, you are losing that audience. By using the right social media platforms, you will become a household name. Once that happens, people will begin to think of your business when they need to hire someone in your field or make a purchase.