Social Media

11 tips to make the most of your Facebook posts

Grow your following We all have Facebook pages, but getting new followers is can be tough. Here are some tips to increase your following and engagement of your posts. 1. This one is obvious. You can buy page likes. However, when you buy followers, they might not remain followers. Some will follow for a short period of time and then disappear. 2. Using the correct demographics for your business when

Fake news

A couple weeks ago one of my Facebook friends posted a news bulletin announcing the death of an actor. I had seen the actor that very morning on live television and I doubted the post was real. A few of the person’s contacts doubted it as well. We all responded to the post saying we thought it was fake. She took it down immediately, but I’m sure many people posted

Twitter analytics

Using Twitter analytics in business Using Twitter for business purposes is a vital part of sales in today’s marketplace. Twitter analytics gives you insights to the people who are visiting your profile, looking at your tweets and responding to them. As you use Twitter analytics month after month, trends begin to develop. Who is retweeting my tweets? Who is my most popular follower? Which post did the best in the past

Website promotion tips

Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map. Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion.

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SEO insights

SEO (search engine optimization) remains a mystery to many entrepreneurs and website owners. In truth, it’s rather simple. Search engine optimization is a way to help Google, Bing Yahoo and others find and classify your website. By improving your SEO, your website can rise in the rankings. Without paying attention to it, your site may sink like a rock. Using social media You can help your SEO by adding a link

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Keep it Simple 

My mom used to call me the queen of the simple sentence – I thought I was simply being concise. As a senior in college I worked for a tv station and wrote for the 11:00 news. In only 15-20 seconds, I had to relate my story. That’s a mere 4-6 sentences. In the world of social media, being the queen of the simple sentence can be a good thing.

Freedom of speech

In the wake of the events of the past few weeks, many people throughout the world are realizing just how precious the right to freedom of speech is. As Americans, we sometimes take this right for granted. Between the terror events in France and the Sony movie The Interview, we are now seeing how some other people view our freedom. In my business, I have the opportunity to write about a

We need more brains!

No, this is not a post about zombies. Sorry if you thought that! Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose

Is your web contest too complicated?

I received an email from a company the other day about their upcoming contest. I’m going to show the actual steps you need to take to enter the contest, but also change any identifying information. From DATES OF CONTEST visit our COMPANY Facebook, Twitter or Instagram accounts to gather a daily clue Use your clue to find the hidden ITEM on our website Click the ITEM to receive the secret

Social media for business in 2014

One of the biggest changes in the past year in social media has been advertising. Now there will be video ads on Facebook, ads and sponsored tweets on Twitter and sponsored posts on Instagram. Many apps, like ESPN, have added small banner ads across their pages. People, especially the 18-35 demographic, are using their cell phones more and computers less. Ads are showing up everywhere in the mobile realm. Twitter,

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