Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map.
Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion. It doesn’t take a computer wiz to do some simple things that will significantly increase your website page views.
Website self promotion
Doing these basic tasks can help gain momentum for your web page and ultimately boost your sales.
Increased sales is what we all want.
- Make sure the search engines have your site indexed. The search engine bots (automated software) regularly reach out to websites, but adding them yourself lets you know for sure Google and Bing know about you.
- Post new blogs, pages or updates to your personal social media pages. Even if you have someone who posts for you, add some yourself.
- Email your friends about your website.
- Set up a Yelp page for your business and encourage your best clients to post on it. Your clients can also post reviews on your Facebook business page.
- Add link to your site in the signature of your email.
- Make sure your site and social media pages are on your business card, brochure and any other printed materials. This may seem obvious, but people who do not live and breathe digital technology often forget to include their website on marketing materials.
- On your personal Facebook page, add your website in the settings section.
- Write an article about your business for someone else’s website. Guest blogging gives your business a new audience.
- Participate in online forums (using your web address in your signature). This also helps lend credibility and shows you are an expert in your field.
- Yahoo has a section where people answer questions. You get points when people like your answers. Become a well-known expert in your field by answering questions in the topic that best relates to your business (add your website under your name in your credentials).
- Create a magnet for your vehicle with the website in large letters.
- Many local businesses have neighborhood bulletin boards, add your card or flyer (with website on it).
- Bonus tip: Many blogs and sites recommend creating controversy on your social media pages to bring attention to yourself and your website. I disagree. Yes, people take notice, but you also take the risk of alienating people who are fans now. Upbeat posts are best.
Go through the list and do the things you feel comfortable doing. If you have questions or need help, please contact Social Squids. We can assist with marketing, printed materials, websites and social media.