Get some tips on how you can make your website rise in the ranks of the search engines.
Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map. Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion.
SEO (search engine optimization) remains a mystery to many entrepreneurs and website owners. In truth, it’s rather simple. Search engine optimization is a way to help Google, Bing Yahoo and others find and classify your website. By improving your SEO, your website can rise in the rankings. Without paying attention to it, your site may sink like a rock. Using social media You can help your SEO by adding a link
Most websites are full of words, but how good is that content? Some sites have SEO (search engine optimization) articles that, while they have all the necessary keywords, the articles either do not make sense or the keywords are over used. The articles seem wordy and walk around the subject, never actually getting to the point. Conversely, sites with interesting, interactive or unique content will grab the attention of the
As more businesses jockey for position to be the best, they use their social media pages to gain popularity. Some have one time offers, others contests and still more have funny pictures. No matter what strategy you employ, you must do something to attract new clients. Lots of web pages have “suggest a caption” contests. Those are fun because people think of the most outrageous things you would never think
Once your business has a social media presence, it is now time to grow your audience. Sounds simple, right? Well, maybe it sounds easier than it is. Growing your audience doesn’t happen overnight. It takes a lot of posting, tweeting, forwarding, sharing of your information. Maybe it is something that you need to hire someone to do for you, wink, wink, hint, hint… I spoke to someone who owns a
One of the best things about using social media is the cost. Many times the cost is low or non-existent. Non-profits, and really anyone with a limited budget, can take advantage of these sites and make the most of it. About a week ago, I spoke to someone who runs a small non-profit organization. He told me that his organization does not ask for money at all. The entire financing
The first thing you need to understand is how Google, and the other search engines, rank websites. With Google specifically, they have paid advertising on top of the page and if there is a local connection, there is a map with various businesses marked with a “pin” on the right. The paid list is just that. People pay to be in that spot. They have a PPC, or pay per