Keep it Simple 

Keep it Simple 

Here is my latest Ink Slinger newsletter:

ink slinger

My mom used to call me the queen of the simple sentence – I thought I was simply being concise. As a senior in college I worked for a tv station and wrote for the 11:00 news. In only 15-20 seconds, I had to relate my story. That’s a mere 4-6 sentences.

In the world of social media, being the queen of the simple sentence can be a good thing.

Writing for websites can be tricky. No one wants to read any more. Bullet points and short statements are the only way to get someone’s attention and hold it. Long winded dissertations are no longer used in advertising, websites and never, ever in social media. The creators of Twitter made it 140 characters for a reason.

I took a class in graduate school where I had to take a complicated insurance form and condense the information into one page. Then it was shrunken down to a few paragraphs, and then to one paragraph. The paragraph was turned into a single sentence that summed up the entire document.

Try to do that with your company information. Can you? Take the content from your website and condense it down in stages until you have one statement. The result is probably very close to your elevator speech. If it’s not, then maybe your mission is getting lost.

How do you get your message across when no one wants to read?

  • Use bullet points!
  • Only say what is truly worthwhile
  • Infographics tell a story with images
  • Write down everything you want to say, then pare it down to the bare bones
  • Add images to your posts
  • Add videos to your posts
  • Vary sizes and fonts to make text stand out

Deliver your thoughts in a way that is short enough to read over a cup of coffee. Anything longer and you begin to lose people. Don’t let your true message disappear in a sea of meaningless words.

social media engagement infographic_

What would you do?

just sitting at starbucksLast week I found myself in an awkward situation. Maybe you have been there a time or two yourself. Here is my story…

This morning I am sitting in Starbucks for the second time waiting for someone who has not shown up. It is my second attempt on an appointment with this person and getting together was his idea. He seemed rather embarrassed when I talked to him after he missed the first appointment and here I am again. I really thought he would show up this time.

How many appointments do you make with someone and how long do you wait before you bail? This is someone I’ve known for over a year, but we will not be working together at this point. And, I feel like I can’t refer people to someone who doesn’t feel I am important enough to keep an appointment.

To make matters worse, one guy is talking loudly on his cell phone and a couple is having a conversation with someone on speaker phone. The loud guy is  talking to his appointment who did not show up either. I clearly heard him say, “That’s okay. Whenever you can get here is fine.”

I have resorted to my headphones, which I don’t like to do because I’m liable to start singing without realizing it. That will not be good in any way.

What is the protocol for being on time? 

In my opinion, you should always be 5-10 minutes early. That way you are never late. I get into panic attacks if I am stuck in traffic and I think I’m going to be late for anything, even if it’s just dinner with good friends and there is no time constraint. Maybe that’s just me.

In the age of cell phones that have alerts to let you know an appointment is coming up or reminders that can let you know you need to do something, there is really no excuse.

When I first contacted the guy after missing the first appointment, he doubted me, checked his phone’s calendar and admitted I was right. Ouch. Doubting me? That hurt right off the bat. I should have just said forget it, but I was hoping that we could at least share referrals.

If I’m going to be late, I text or call the person to let them know. I had an appointment last week and the guy was 30 minutes late. He messaged me three times letting me know there was an accident on the beltway and that he was trying to get to the appointment. However, this time I have been disrespected – and for the second time.

Last night I considered sending a reminder email, especially because he missed the first appointment, but I figured we’re all adults here and should be able to keep an appointment. Seems like I got that wrong.

I will admit, I missed a doctor’s appointment once. I spent the day with that nagging feeling that I was forgetting something, but couldn’t remember what it was. Two hours after the appointment, it hit me. I was embarrassed and felt terrible especially since I would probably be charged for it. Granted, that was years before Siri was around to remind me. I made absolutely sure I did not miss the second appointment!

Should I be insulted? I am. Should my feelings be hurt? They are. Should I just chalk it up to experience and enjoy my Starbucks latte? I should, but I can’t.

OMG. The guy I’m supposed to be meeting just walked in the door and sat down with someone else six feet away from me. Now I’m really mad and in a completely awkward situation. I have no idea what to do. I feel like a complete idiot. I am embarrassed, although I should not be. This is crazy. I should not have started writing this and instead left when I had a chance for a clean break.

Life sure does throw me curve balls. Did he see me sitting here with my headphones and typing away at my keyboard or was he focused on his OTHER appointment with the loud guy I heard talking on the phone earlier. Apparently, he forgot that appointment too. I am seething…

This has become too angry to be a blog. It has become a rant.

The guy didn’t even go up and get coffee, offering me an escape route. I am trapped like a wounded animal. Being generally non-confrontational, I am at a loss. I just want to escape with what little dignity I have. At least his back is to me as I contemplate my predicament.

What would you do if you found yourself in this situation?

How do you telecommute when the “tele” is not working?

when telecommunications are not possibleI found myself in a bit of a dilemma yesterday when my &#%$ cable/internet/phone went out right in the middle of a phone call with a client. With a large deadline looming, I was in a panic. It seems that every time I do have a problem with my internet, it happens during a big deadline.

What to do…

I refer to my neighborhood Starbucks my “branch office.” The branch office comes in handy when doing writing or website jobs. Unfortunately, for this job I need all of my old files in order to do the work. Starting with old ads, changing expiration dates or making other alterations, is part of what I do. In this case, I need to have all of my files handy.

This is where the cloud comes in handy. Too bad I haven’t quite made the commitment for a cloud company. I wrote some web content about the various cloud companies and it did more to cloud the issue for me. Pricing, storage space and ease of use are all considerations and I have not yet made a commitment. Lucky for me, things have been so busy lately, there has not been a lot of time to think about it.

But, the time is now. Putting off the decision will result in more stress. Who needs that? A decision will be made, and soon.

Like most graphic artists, I am not a fan of doing graphics on a laptop. The screen on mine is so small that it becomes frustrating, even if I connect a mouse to do some of the finer Photoshop movements. But when push comes to shove, a laptop will have to do.

My desktop computer is a Mac Mini. Those things are amazing. One time the power went out during a bad storm and I just unplugged my computer and power cord, and took them to someone’s house. By simply unplugging their computer, I attached my Mac Mini to their monitor, keyboard and mouse. Then I was good to go. My old files were on CDs in a binder that was easy enough to carry along. Using other person’s wifi allowed me to finish my job without moving any heavy equipment. It was relatively stress free.

A digital fax service, in my opinion, is much more useful than an actual machine when switching from laptop to computer to another location, etc. Many times I avoid printing anything (saving toner/ink and paper) by just looking at the fax on my screen.

Lucky for me, the internet was fixed back before I even figured out what to do.

We need more brains!

brains, not just for zombies any moreNo, this is not a post about zombies. Sorry if you thought that!

Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose my momentum. Instead of letting great ideas fall by the wayside, why not bounce ideas off of another person and see what they think about it?

Brainstorming sessions are valuable in business. If you have someone you can trust with your secret business ideas, ask to have lunch, dinner or even coffee with them. Let them hear your idea and come up with ways it might work, or reasons why it won’t. Either way, you should take advantage of this significant resource.

The name Social Squids, came from such a meeting. My friend and I got together for coffee and I told her that I needed to come up with a name. She’s an illustrator, very talented and creative in her own right.

The starting point was the fact that I like animals, so we decided the name would have something animal-related in it. We brainstormed great name ideas, terrible ones, silly ones and eventually one of us – I’m not even sure which one of us it was – came up with Social Squids.

I kept doing this thing with my hands, wiggling my fingers and moving my arms outward. I was thinking about how social media reaches out into cyberspace. Not only did we come up with the name, we came up with the tag line too – We have far-reaching tentacles.

Paying someone for their opinion has its value, but brainstorming with one, two or a small group of people, will help you find problems, solutions, more in-depth ideas or sometimes cheer you on for your amazing business proposition.

So, find more brains. Bounce ideas off of your friends in the business community. Sometimes these ideas might seem impossible, but give it a try anyway. It can be an incredibly valuable tool for your business. Just be careful you share your ideas with people you trust and who are not going to take your idea and use it for their own.

We need more brains!

brains, not just for zombies any moreNo, this is not a post about zombies. Sorry if you thought that!

Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose my momentum. Instead of letting great ideas fall by the wayside, why not bounce ideas off of another person and see what they think about it?

Brainstorming sessions are valuable in business. If you have someone you can trust with your secret business ideas, ask to have lunch, dinner or even coffee with them. Let them hear your idea and come up with ways it might work, or reasons why it won’t. Either way, you should take advantage of this significant resource.

The name Social Squids, came from such a meeting. My friend and I got together for coffee and I told her that I needed to come up with a name. She’s an illustrator, very talented and creative in her own right.

The starting point was the fact that I like animals, so we decided the name would have something animal-related in it. We brainstormed great name ideas, terrible ones, silly ones and eventually one of us – I’m not even sure which one of us it was – came up with Social Squids.

I kept doing this thing with my hands, wiggling my fingers and moving my arms outward. I was thinking about how social media reaches out into cyberspace. Not only did we come up with the name, we came up with the tag line too – We have far-reaching tentacles.

Paying someone for their opinion has its value, but brainstorming with one, two or a small group of people, will help you find problems, solutions, more in-depth ideas or sometimes cheer you on for your amazing business proposition.

So, find more brains. Bounce ideas off of your friends in the business community. Sometimes these ideas might seem impossible, but give it a try anyway. It can be an incredibly valuable tool for your business. Just be careful you share your ideas with people you trust and who are not going to take your idea and use it for their own.

Common bonds and business growth

common bondsI met a prospective new client last week and we found out we had a lot in common in our personal lives. That can make a deeper connection with a client, better than simply making a sales pitch. And, she hired me on the spot. That does not always happen.

Finding a niche market might for your business could incorporate discovering new business associates with common interests. As an entrepreneur, you should always think about any social occasion as a networking occasion. Without being “salesy” or pushy about it, you can talk about what your business does with people anywhere at any time. You might find new avenues to marketing your business.

Certainly, there are times when you walk in the door, present your information and the client will either hire you or not. But when making a deeper connection with the person, you feel more like friends and less like business associates.

According to some business coaches, you need to make the prospective client know and like you before they will hire you or buy your products. Finding common ground is a great way to persuade them that you are worth hiring.

Personally, I prefer to work with clients whom I like as people. It is only natural to feel that way. I’m an animal lover, other animal lovers make good clients for me because there is an understanding that goes beneath the surface of the business relationship.

Does that mean you should never work with individuals or companies that share nothing with you? Of course not, common ground just makes the relationship easier.

I have many clients whom I have never met. We communicate solely through email and I know nothing about their personal lives. I get along with them just fine, however we do not share a deep connection. If they found a better deal, they would probably drop me in a heartbeat. Not so for people with whom I have a more personal connection.

Get to know a little bit more about your prospective clients and you just might end up with more business.

Social media for business in 2014

what's new this year in social mediaOne of the biggest changes in the past year in social media has been advertising. Now there will be video ads on Facebook, ads and sponsored tweets on Twitter and sponsored posts on Instagram. Many apps, like ESPN, have added small banner ads across their pages.

People, especially the 18-35 demographic, are using their cell phones more and computers less. Ads are showing up everywhere in the mobile realm.

Twitter, Facebook, LinkedIn, Pinterest and Instagram are leading the pack for social media right now. Of course, that can change almost overnight with social media. Because of the nature of the beast, things happen in an instant.

To keep your business on the cutting edge of the social media revolution, you need to be active. Whether or not you advertise on social media sites is up to you, but you should get involved in some way if you are going to keep up with your competitors.

What will happen in the coming months? No one really knows. Little apps or sites that no one uses now, might just be the biggest thing since Facebook. Social media users are fickle.

Check your Klout.com score. See how you stack up against your competition. Get analytics for your website and see if your clients are coming from social media sites and whether they are using computers or phones to reach you. Look at your website on a mobile phone and see if it looks the same as on your computer.

Let’s say goodbye to 2013 and welcome faster, more sleek apps, social media and mobile sites in the coming year.

Use images to your advantage

social media image is everythingIn cyberspace, much like real life, image is everything. Do you have your logo or a photo on all of your social media pages? The black silhouette on LinkedIn or Facebook and the empty egg on Twitter give people the impression that you are either new to the site or inactive.

A professional studio photo is best, but really just having some kind of image is better than nothing. Put your business logo if you do not want to show your face. If you do not have a logo, use a photo, illustration or icon of something that relates to your business.

If you repair cars, you could have a photo of a car. A chiropractor could show an image of a spine. Computer programmers can have an image of a computer. You get the idea.

Let your clients and prospective clients see that you are an active business and post on your page often. People love photos, videos and infographics. Instead of posting a statement, add an image to pique the interest of your audience. These images help to shape your brand. This is not just for your Facebook page, your website should have images as well.

You have only a few seconds to get the attention of your prospective client. Photos work really well to help grab people and keep them on your page.

Do you have Google Analytics? We’ve talked about this before. If you do, check out your website’s bounce rate. That is when a person only looks at your main page and “bounces” rather than looking at other pages on your site. In print media, this is the equivalent of someone reading a front page news story and then going to the page where it is continued. If they “bounced,” they would only read what is on the front page.

Are you grabbing people’s attention? If you are, you will have a low bounce rate. If not, you need to figure out what your prospective clients want to see and give it to them. Add images that relate and add them often to get the best response to your website, social media pages and blog.

Making the most of trending topics

make the most of trending topicsWith a Twitter, Facebook, Instagram, Google+, Vine or other social media page to help grow your business, you should take note of what is trending. Try to connect something from the topics to your business. Many times social media is trending. Everyone who has a social media account can relate to that.

Other times there are sports figures, politicians, criminals, natural disasters or other current events trending. Anniversaries of big news stories often make the list.

What are trending topics? These are the most popular topics on social media right now. They change, usually many times per day. But the big stories always are on the list. Search engines also list trending topics so you can find them on Bing or Google.

By using the hashtag (#) and a trending topic on Twitter, your term becomes searchable. So, if wild fires are trending and you put #wildfires in your post, people who search for that hashtag will find your information. You need to stick to the topic for this to be effective. You can send good wishes to people who are in danger of losing their homes from the wildfires. If you have a product, say smoke detectors, that have a natural connection with the trending topic it works best. You can use that to your advantage and help funnel traffic to your social media pages and your website.

Make sure it is a natural fit. If you check trending topics every day, you will find something every now and then that works with your business. You cannot force the issue. It can backfire and result in people making negative comments.

Keep posting on your social media pages. Make it a daily habit. You will find that you gain new followers, likes and connections.

Create content that gets attention

Frequent social media posts are recommendedOne way to attract people to your business is to create great content on your social media sites. Whether it is a silly meme or a serious article, you need to do things that bring awareness to your brand. The difficulty lies in making statements that get you noticed by your target audience.

Is it funny? People love looking at funny pictures and anecdotes. There is plenty of funny material out there, just make sure that you use something that is not copyright protected. There is nothing funny about taking someone else’s work and using it as your own. Silly situations that are highly unlikely or even impossible, make the viewer smile, which helps them to like you.

Inspire your target market. Sometimes the post can be a statement or blog that gives your audience something to ponder. Inspirational quotes are popular ways to get attention. Maybe the quote hits home with someone you know and want as a client.

Does your status update have the wow factor? If you post information that some people find unbelievable, but yet is true, you can attract a lot of attention. People, some of whom are potential clients, like to make comments on and forward posts that contain impressive information.

Other posts pull at your heartstrings. Sad puppies than need homes, veterans who are out of work or homeless people are issues that bring up emotions in most people. Those deep feelings bring attention to your post.

If your comments are not politically correct, you may end up with the wrong kind of attention. You want to make people smile or think, not incite a riot. Stay away from religion, politics and current events that are highly polarized. You can certainly post that information on your personal pages, but you do not want to alienate any group on your business pages.

All in all, people respond to content that pertains to them. If it is interesting, funny or emotional to your friends, connections, followers or people who like you, the relationship is there. Try to correspond with your audience as often as possible, daily if you can manage it.