Marketing

The new look of Pinterest

If you are unfamiliar with Pinterest, this is a social media platform for photos. Imagine a room full of bulletin boards. You see a photo that you find interesting and you pin it to one of the boards. That is the focus of Pinterest. That is all well and good, but you probably want to know how can it help you grow your business. If you embed your web address

Swinging out on Vine

At first I was apprehensive. Isn’t that the way with every new social media? I want to try it, but it’s different. Along with most people, I am not so good with change. And social media is constantly changing. So, what is Vine, anyway? Think of Instagram with a 6-second video. In fact that’s what Twitter is calling it and they are the company who released it. It’s a video

Instagram, the inauguration and growing your business

While those of us in Baltimore are still celebrating last night’s Ravens win, the rest of the country is getting watching the inauguration and enjoying MLK Day. According to CNN, this will be the biggest event in the history of Instagram. Never before have so many people been able to use their cell phones to send messages out to the while world. As photo sharing programs grow in popularity, you too can

Great content gets great results

Most websites are full of words, but how good is that content? Some sites have SEO (search engine optimization) articles that, while they have all the necessary keywords, the articles either do not make sense or the keywords are over used. The articles seem wordy and walk around the subject, never actually getting to the point. Conversely, sites with interesting, interactive or unique content will grab the attention of the

Social media year in review

This has been the most spectacular year for those of us involved in social media. The entire industry has grown in leaps and bounds. More entrepreneurs and companies are using it to help grow their businesses. Athletes, musicians and individuals are so involved in social media that they use it multiple times every day. Here are some of the highlights of 2012: Facebook stock goes public. Mark Zuckerberg gets even

Instagram chief bends to pressure

The people have spoken. After the deluge of people bombarding instagram over their recently announced policies to take ownership of all photos beginning Janaury 2013, they have scrapped the idea. Instagram CEO, Kevin Systrom wrote, “The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos.” While claiming that people misunderstood his intentions, Systrom continued, “Because of the

Look beyond seasonal advertising

Every year, and earlier each year, we are inundated with holiday advertising. Bombarded, is probably a better description. Do you think this advertising works? Or, is there so much advertising, that we fog over and don’t hear any of it? Obviously, it works or no one would do it. But, it can be a little overwhelming at times. I saw my first Christmas ad of the year over the summer

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