Marketing

Brochures can make the different between you not getting or getting new business.

Brochures for marketing

What should you put in a brochure? A brochure is the marketing piece you leave with people when you meet with them. It makes a statement about your business. What statement do you want to make? Think what an About Us section does on a website. It tells who you are and what you do. That’s what your brochure should say too. If your business is a service, explain about

Communicate with your prospects and clients regularly and keep your name in front of them.

Communicate regularly with your target

Your best source of referrals is your current list of clients, prospects and friends. Communicate with them with a monthly newsletter via email. You will this this is a good way to make the most of your list. The process doesn’t have to be painful. Build your mailing list Of course, the more people who are on your mailing list, the better. Use your contacts, referral sources and friends to

answering email can be a chore

Dealing with emails

As a business owner, I’m sure you get a ton of emails every day just like I do. Keeping up with emails can take a good chunk of time every day. Dealing with the junk The first thing I do is clear out the junk. I set up rules (which you can do on a Mac) to send mail from spammers to my junk or trash folder and they’re gone

11 tips to make the most of your Facebook posts

Grow your following We all have Facebook pages, but getting new followers is can be tough. Here are some tips to increase your following and engagement of your posts. 1. This one is obvious. You can buy page likes. However, when you buy followers, they might not remain followers. Some will follow for a short period of time and then disappear. 2. Using the correct demographics for your business when

How do you define success?

After watching the Barbara Bush funeral on Saturday, I have been thinking about legacies. What will your business leave to the world? How do you measure whether or not your business, and you as a person, are successful? How do you define success? We had a discussion in my networking group today about this topic. Of course, there is the money definition. A successful person is one who has a

There’s something to be said for networking in person

I love social media and doing everything online. At the same time I see the benefits of networking and meeting people in person too. Social Squids can do work anywhere in the world as long as people pay in US dollars. Consider that talking to people in the flesh, seeing their body language and shaking their hands creates a connection that just isn’t possible online. Meetup and Eventbrite are good

Twitter analytics

Using Twitter analytics in business Using Twitter for business purposes is a vital part of sales in today’s marketplace. Twitter analytics gives you insights to the people who are visiting your profile, looking at your tweets and responding to them. As you use Twitter analytics month after month, trends begin to develop. Who is retweeting my tweets? Who is my most popular follower? Which post did the best in the past

Website promotion tips

Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map. Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion.

Freedom of speech

In the wake of the events of the past few weeks, many people throughout the world are realizing just how precious the right to freedom of speech is. As Americans, we sometimes take this right for granted. Between the terror events in France and the Sony movie The Interview, we are now seeing how some other people view our freedom. In my business, I have the opportunity to write about a

How do you telecommute when the “tele” is not working?

I found myself in a bit of a dilemma yesterday when my &#%$ cable/internet/phone went out right in the middle of a phone call with a client. With a large deadline looming, I was in a panic. It seems that every time I do have a problem with my internet, it happens during a big deadline. What to do… I refer to my neighborhood Starbucks my “branch office.” The branch

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