Offering Value November 2018 In addition to what they pay for, what value do you offer your clients? Do you go above and beyond what they expect from you? There are lots of things you can do that give extra value to your clients and prospects. Monthly newsletters Do you send a newsletter with useful information? Newsletters are a simple way to keep your name in front of your clients
A graphics primer for the novice Part 2: Typography This time we’ll discuss typography. In Part 1, we delved into the graphics of graphic design. This time let’s take a look at the text. The words are so much more than simply typing out what you want to say. Here are some important elements of typography. Leading Also called line spacing, can change the look and feel of a piece. In grad school
Part 1: Design elements Graphic design As entrepreneurs or business owners, we all need to have graphics done from time to time. Having a professional graphic artist instead of using your own support staff or trying to do it on your own, can be the difference between an amateurish brochure that will end up in the recycle bin or something that really grabs the reader’s interest and is worth keeping.