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Energize your business during the pandemic/

Energize your business during the pandemic

Energize your business during the pandemic Things have gotten pretty bad in the US in the past couple weeks. Lots of small businesses are really struggling to keep their heads above the water with their doors closed to the public. There are some things you can do while you are at home to really energize your business. Write a blog Describe your struggles and what is currently happening with your

business in a time of crisis

Make sure your business survives

Small businesses are struggling to stay afloat during this health crisis, but people are using social media more now than ever before. Have been thinking about using social media for your business? Now is the time! But it’s not just social media. More people are using their devices for work, play and to keep themselves busy. Consumers are visiting websites, reading emails and checking out social media. It’s a great time to get involved

Communicate with your prospects and clients regularly and keep your name in front of them.

Communicate regularly with your target

Your best source of referrals is your current list of clients, prospects and friends. Communicate with them with a monthly newsletter via email. You will this this is a good way to make the most of your list. The process doesn’t have to be painful. Build your mailing list Of course, the more people who are on your mailing list, the better. Use your contacts, referral sources and friends to

Offering Value

Offering Value November 2018   In addition to what they pay for, what value do you offer your clients? Do you go above and beyond what they expect from you? There are lots of things you can do that give extra value to your clients and prospects. Monthly newsletters Do you send a newsletter with useful information? Newsletters are a simple way to keep your name in front of your clients

answering email can be a chore

Dealing with emails

As a business owner, I’m sure you get a ton of emails every day just like I do. Keeping up with emails can take a good chunk of time every day. Dealing with the junk The first thing I do is clear out the junk. I set up rules (which you can do on a Mac) to send mail from spammers to my junk or trash folder and they’re gone

Dangerous spam

Lately there has been a lot of talk about hacking. Criminals are getting into corporate databases and getting people’s email addresses or even credit card information. For those hackers who get your email, they may send you something that can wreak havoc on your life. We’ve all received suspicious emails without knowing whether to open them or not. If you’re in doubt, do not click on any links or attachments!

graphics primer typography

Typography – Part 2 of A Graphics Primer

A graphics primer for the novice Part 2: Typography This time we’ll discuss typography. In Part 1, we delved into the graphics of graphic design. This time let’s take a look at the text. The words are so much more than simply typing out what you want to say. Here are some important elements of typography. Leading Also called line spacing, can change the look and feel of a piece. In grad school

a graphics primer from social squids

A graphics primer

Part 1: Design elements Graphic design As entrepreneurs or business owners, we all need to have graphics done from time to time. Having a professional graphic artist instead of using your own support staff or trying to do it on your own, can be the difference between an amateurish brochure that will end up in the recycle bin or something that really grabs the reader’s interest and is worth keeping.

Website promotion tips

Entrepreneurs of all industries have websites, but many business owners have no idea how to draw attention to them. While certain marketing like SEO (search engine optimization) is best left to professionals, you can do some things on your own to help put your website on the map. Some of these suggestions may seem like no-brainers, however business owners are not always well versed in the ways of self promotion.

SEO from Social Squids

SEO insights

SEO (search engine optimization) remains a mystery to many entrepreneurs and website owners. In truth, it’s rather simple. Search engine optimization is a way to help Google, Bing Yahoo and others find and classify your website. By improving your SEO, your website can rise in the rankings. Without paying attention to it, your site may sink like a rock. Using social media You can help your SEO by adding a link

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