Graphics

a graphics primer from social squids

A graphics primer

Part 1: Design elements Graphic design As entrepreneurs or business owners, we all need to have graphics done from time to time. Having a professional graphic artist instead of using your own support staff or trying to do it on your own, can be the difference between an amateurish brochure that will end up in the recycle bin or something that really grabs the reader’s interest and is worth keeping.

From Drab to Fab

Social Squids owner, Holli Friedland, was involved in the some of the writing, editing and graphics of From Drab to Fab. You can purchase this book about improving your image and your sense of style through this handy workbook. It contains tips on how to figure out what colors and styles work best with your body type, along with effective ways to go shopping. Edit your closet and get started

Use images to your advantage

In cyberspace, much like real life, image is everything. Do you have your logo or a photo on all of your social media pages? The black silhouette on LinkedIn or Facebook and the empty egg on Twitter give people the impression that you are either new to the site or inactive. A professional studio photo is best, but really just having some kind of image is better than nothing. Put

11 ways to make the most of QR codes

QR codes are popping up in all sorts of places. These weird, little, square symbols are the new way to take smart phone users to any web page. How can you use QR codes to help with marketing your business? Here is a list of ways you can make these scannable codes work for you. Signage: There is only so much space on a sign. QR codes are found on

Great content gets great results

Most websites are full of words, but how good is that content? Some sites have SEO (search engine optimization) articles that, while they have all the necessary keywords, the articles either do not make sense or the keywords are over used. The articles seem wordy and walk around the subject, never actually getting to the point. Conversely, sites with interesting, interactive or unique content will grab the attention of the

Infographics on the rise

Infographics, like the one on this page, are gaining ground on regular photos for marketing. Why not? Take your subject matter and turn it into something that is a little more entertaining than a boring photo or mere words. You do not have much time to either get someone’s attention or lose him. Having interesting artwork can make the difference. As memes have become more popular, infographics followed along with

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