Finding Clients

Brochures can make the different between you not getting or getting new business.

Brochures for marketing

What should you put in a brochure? A brochure is the marketing piece you leave with people when you meet with them. It makes a statement about your business. What statement do you want to make? Think what an About Us section does on a website. It tells who you are and what you do. That’s what your brochure should say too. If your business is a service, explain about

Communicate with your prospects and clients regularly and keep your name in front of them.

Communicate regularly with your target

Your best source of referrals is your current list of clients, prospects and friends. Communicate with them with a monthly newsletter via email. You will this this is a good way to make the most of your list. The process doesn’t have to be painful. Build your mailing list Of course, the more people who are on your mailing list, the better. Use your contacts, referral sources and friends to

Dealing with the computer illiterate

Yesterday I had a meeting with a prospective client about setting up a website. He is a very nice man, but really had no idea what a website does or why he should have one. He never thought about it before because he doesn’t really use a computer. I see less and less of this type of person. Most people, even many of my relatives over the age of 80,

We need more brains!

No, this is not a post about zombies. Sorry if you thought that! Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose

We need more brains!

No, this is not a post about zombies. Sorry if you thought that! Have you ever had a great idea, but after pondering it for a little while, you are not quite sure if it will fly or not? It happens to me all of the time. I get all excited about some business or plan and then once I think about it for a day or two, I lose

Is your web contest too complicated?

I received an email from a company the other day about their upcoming contest. I’m going to show the actual steps you need to take to enter the contest, but also change any identifying information. From DATES OF CONTEST visit our COMPANY Facebook, Twitter or Instagram accounts to gather a daily clue Use your clue to find the hidden ITEM on our website Click the ITEM to receive the secret

Common bonds and business growth

I met a prospective new client last week and we found out we had a lot in common in our personal lives. That can make a deeper connection with a client, better than simply making a sales pitch. And, she hired me on the spot. That does not always happen. Finding a niche market might for your business could incorporate discovering new business associates with common interests. As an entrepreneur,

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