I love social media and doing everything online. At the same time I see the benefits of networking and meeting people in person too. Social Squids can do work anywhere in the world as long as people pay in US dollars. Consider that talking to people in the flesh, seeing their body language and shaking their hands creates a connection that just isn’t possible online.
Meetup and Eventbrite are good places to seek out networking events that might be of interest to you. Looking for you local chamber of commerce is another source of networking events where you can meet other marketing people or business owners.
Posting on social media sites and engaging with people on Facebook, Twitter LinkedIn and Instagram is wonderful. You have the opportunity to meet people all over the world and exchange ideas with them. You can have your brand get a lot more exposure than you would if you only concentrated on meeting people in person.
Of course, meeting and engaging with people in both ways is best for marketing yourself and your business. Trying to get your message to as many people as possible is fine. Just don’t forget about the human contact part of the marketing picture.