Twitter analytics

Using Twitter analytics in business

Using Twitter for business purposes is a vital part of sales in today’s marketplace. Twitter analytics gives you insights to the people who are visiting your profile, looking at your tweets and responding to them.

As you use Twitter analytics month after month, trends begin to develop.

  • Who is retweeting my tweets?
  • Who is my most popular follower?
  • Which post did the best in the past month?
  • Did people thank you for following them, allowing their followers to see your info?

As these trends are formed, you have the opportunity to examine the stats to see whether or not you are hitting your target market by location, business type and sheer numbers of viewers. And you can see if they have improved or not from the previous month.

In the video below, get the scoop on how to find your Twitter analytics page and then how to interpret the information provided by Twitter.

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Twitter analytics from Social Squids on Vimeo.