SEO (search engine optimization) remains a mystery to many entrepreneurs and website owners. In truth, it’s rather simple. Search engine optimization is a way to help Google, Bing Yahoo and others find and classify your website.
By improving your SEO, your website can rise in the rankings. Without paying attention to it, your site may sink like a rock.
Using social media
You can help your SEO by adding a link to your site in your social media posts, e-zines, emails and newsletters. Make your social media content searchable by using hashtags and keywords in your posts.
Add your location and/or a map on your social media pages to let people know where you are. This is especially important for companies that have a local target audience.
SEO on your website
Make use of an SEO plugin for wordpress sites, or the the SEO feature on your web builder. Follow the guidelines the software suggests and your site will start to make positive moves.
Be sure to use your location in the keywords. Google and other search engines are used more by mobile devices than desktop computers now. Having your location will make you show up in the search when someone is nearby.
Make your blogs at least 300 words. It might sound like a lot, but search engines don’t bother much with pages that have little content. If the blog is really long, cut it in half and make it either two blogs or continue it on another page. If someone is interested in reading more, they will click to see the next page.
Use google analytics or some other tracking software to see where your page visitors originate. Do they come from your emailed newsletter? Social media? Searches? Or did they just type in the name when you gave someone your card? Once you know this information, you can make adjustments.
Adding subheadings for your blog and pages is good for SEO.
Keyword density should be 5-7% for your page to be optimal. A construction company’s page might have “construction” or “building” as a keyword. Using a keyword in the first sentence and a few times on the page will make search engines happy.
Links, links and more links!
Get backlinks from relevant sites. For example, for your construction company, get your suppliers or clients to link back to your site. Search engines love backlinks.
Link within your site in your blogs and pages. If you mention a topic covered on a previous blog, link to it. If you want people to get in touch for more information, add a link to your contact page.
Link to other websites. If you are talking about making donations to a charity, provide a link.
Use alt tags for your images. If you use wordpress, go to the media library, click on an image and you can see where to add this tag. People looking at your website can’t see the alt tag, but it is in the code. If you have a photo on your site called Img_2005.jpg, search engines have no idea if that image even relates to your site. Adding an alt tag that says, “Baltimore area construction,” is more descriptive and helps SEO.
You can change the name of the image. Using Img_2005.jpg is not as good as new_construction.jpg. Add a description of your photo that is seen by the search engines and a caption that is visible on the site. You can do all of those things, but use different wording in each place.
Looking for a good SEO plugin for your WordPress site? I recommend Yoast SEO. If this has gone completely over your head or beyond your abilities, you can contact me for additional information or a consultation.