Here is my latest Ink Slinger newsletter:
My mom used to call me the queen of the simple sentence – I thought I was simply being concise. As a senior in college I worked for a tv station and wrote for the 11:00 news. In only 15-20 seconds, I had to relate my story. That’s a mere 4-6 sentences.
In the world of social media, being the queen of the simple sentence can be a good thing.
Writing for websites can be tricky. No one wants to read any more. Bullet points and short statements are the only way to get someone’s attention and hold it. Long winded dissertations are no longer used in advertising, websites and never, ever in social media. The creators of Twitter made it 140 characters for a reason.
I took a class in graduate school where I had to take a complicated insurance form and condense the information into one page. Then it was shrunken down to a few paragraphs, and then to one paragraph. The paragraph was turned into a single sentence that summed up the entire document.
Try to do that with your company information. Can you? Take the content from your website and condense it down in stages until you have one statement. The result is probably very close to your elevator speech. If it’s not, then maybe your mission is getting lost.
How do you get your message across when no one wants to read?
- Use bullet points!
- Only say what is truly worthwhile
- Infographics tell a story with images
- Write down everything you want to say, then pare it down to the bare bones
- Add images to your posts
- Add videos to your posts
- Vary sizes and fonts to make text stand out
Deliver your thoughts in a way that is short enough to read over a cup of coffee. Anything longer and you begin to lose people. Don’t let your true message disappear in a sea of meaningless words.