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Microblogging with Twitter is a fast way to get your message to a large audience. Messages move at the speed of light. Often times headlines that have not yet hit other news media can be found on Twitter. Here are some handy tips that will help you get the most out of this social media platform.
One of the best examples of putting Twitter to use is a food truck. As the food truck travels, the driver can tweet where he is and where he is headed. Followers can see when the truck is nearby and plan lunch accordingly. Most businesses do not move around like a food truck, but posting updates on what is happening with your business is something you can do.
Retweet and follow posts on other accounts every day. Retweeting other messages shows you are not just posting messages, but you are also reading them. You are engaged in the process. Retweeting is a nice way to assist your favorite accounts and it will come back around to you in a good way when you get some new followers.
Search for your competition, good referral partners, your target audience and influencers in your field. Once you confirm your cell phone number you can follow up to 2,000 accounts. After that, you can follow 10% above the number that follows you. The more accounts you follow, the more will follow you. Most celebrities do not follow back, so only follow your very favorites.
Using hashtags will help people find your message. If you use #SocialSquids in a tweet and someone searches for that hashtag, the message will be more easily found.
If there is way to use a trending topic in your tweet – do it. Trending topics are the most popular topics or hashtags at any given moment and are listed to the left of your Twitter feed. In your settings, you can adjust for local trending topics if most of your business or interest is local. The mention of a trending topic will get more attention to your tweet and you may gain followers.
By adding a photo, your tweet is more likely to be seen (just like with all social media). If you are able to embed text in the image, you end up with a longer message than a normal tweet. Add a video and get even more attention.
Making an offer or announcing a sale for your Twitter followers, helps you measure how many people are seeing your message by how many people ask for the offer. Twitter now has its own analytics. See how your account is doing by visiting twitter.analytics.com when you are logged into your Twitter account.
Send a direct message to another account by using the @ symbol and the account name. If you use .@ it will be seen by many more people because it will be in your feed and the other person’s feed.
Always remember that once you tweet, even if you delete it, your message is out there in cyberspace. Be careful and proofread your text. Be sure about an image before you post it. There have been countless “whoops” tweets by celebrities that have gone viral, but your tweet can get you in trouble too.
Once you get the hang of the lingo, symbols and using only a few words to make your statement, you will discover the effectiveness of Twitter.