Welcome to the new monthly newsletter, The Ink Slinger by Social Squids.
Handy app of the month
If you use PayPal, adding PayPal Here is a helpful addition. The regular PayPal app only allows you to accept payments from people who have a PayPal account. With PayPal Here, you can order a free card swiper that allows you to accept payments on the spot from anyone with a credit or debit card. There is no monthly charge, just PayPal’s normal fees for accepting a payment.
Blogging… do I have to? I hear this often from business owners.
Blogging is a critical tool to market your business. One goal of every business owner is to have a website ranked highly by Google and other search engines. An inactive page, even if it is highly ranked today, will fall if it is not updated regularly. By having a blog on your website, you are adding content and making the search engines take notice.
Keyword saturation used to be the end all of SEO (search engine optimization). It is a little less important to the ranking process now, but using keywords or key phrases in your blog and web pages, will certainly help your website gain popularity.
In the beginning, pick topics that are easy for you. These topics are critical to your business and you already know them inside and out, making the writing easier. Here are some other blog ideas:
- Successes and how you achieved them
- Failures and how you dealt with them
- Common problems in your field and how you overcame them
- Tips, tricks and shortcuts (everyone loves these!)
- Find well-know people in your field for guest blogging
- Something fantastic you discovered and would like to share
Your blog can serve you in multiple ways. After a blog is written, the major points can be used for social media posts. Larger chunks of blogs can be used in newsletters. Some businesses will even take blogs or newsletters and put them together for a book to give away or sell.
Social Squids offers writing for newsletters, web content, blogs, graphics for print or online, social media, website design and updating.
We have far-reaching tentacles!
Holli Friedland, Owner