One of the biggest changes in the past year in social media has been advertising. Now there will be video ads on Facebook, ads and sponsored tweets on Twitter and sponsored posts on Instagram. Many apps, like ESPN, have added small banner ads across their pages.
People, especially the 18-35 demographic, are using their cell phones more and computers less. Ads are showing up everywhere in the mobile realm.
Twitter, Facebook, LinkedIn, Pinterest and Instagram are leading the pack for social media right now. Of course, that can change almost overnight with social media. Because of the nature of the beast, things happen in an instant.
To keep your business on the cutting edge of the social media revolution, you need to be active. Whether or not you advertise on social media sites is up to you, but you should get involved in some way if you are going to keep up with your competitors.
What will happen in the coming months? No one really knows. Little apps or sites that no one uses now, might just be the biggest thing since Facebook. Social media users are fickle.
Check your Klout.com score. See how you stack up against your competition. Get analytics for your website and see if your clients are coming from social media sites and whether they are using computers or phones to reach you. Look at your website on a mobile phone and see if it looks the same as on your computer.
Let’s say goodbye to 2013 and welcome faster, more sleek apps, social media and mobile sites in the coming year.