In cyberspace, much like real life, image is everything. Do you have your logo or a photo on all of your social media pages? The black silhouette on LinkedIn or Facebook and the empty egg on Twitter give people the impression that you are either new to the site or inactive.
A professional studio photo is best, but really just having some kind of image is better than nothing. Put your business logo if you do not want to show your face. If you do not have a logo, use a photo, illustration or icon of something that relates to your business.
If you repair cars, you could have a photo of a car. A chiropractor could show an image of a spine. Computer programmers can have an image of a computer. You get the idea.
Let your clients and prospective clients see that you are an active business and post on your page often. People love photos, videos and infographics. Instead of posting a statement, add an image to pique the interest of your audience. These images help to shape your brand. This is not just for your Facebook page, your website should have images as well.
You have only a few seconds to get the attention of your prospective client. Photos work really well to help grab people and keep them on your page.
Do you have Google Analytics? We’ve talked about this before. If you do, check out your website’s bounce rate. That is when a person only looks at your main page and “bounces” rather than looking at other pages on your site. In print media, this is the equivalent of someone reading a front page news story and then going to the page where it is continued. If they “bounced,” they would only read what is on the front page.
Are you grabbing people’s attention? If you are, you will have a low bounce rate. If not, you need to figure out what your prospective clients want to see and give it to them. Add images that relate and add them often to get the best response to your website, social media pages and blog.