If you are unfamiliar with Pinterest, this is a social media platform for photos. Imagine a room full of bulletin boards. You see a photo that you find interesting and you pin it to one of the boards. That is the focus of Pinterest.
That is all well and good, but you probably want to know how can it help you grow your business. If you embed your web address in the photo using photo editing software, such as Photoshop or Picasa, your website will be on that photo forever. If people repin your photo, or post it to their own Pinterest page, your message will go along with the photo. You can also simply type a message with your web address in the comment section that goes under the photo. If someone repins the photo, they have the option of typing their own comment and your comment will be gone.
You can show what your business does and then pin that photo to your board. If the comment has a call to action, a person may be prompted to email or call your business. Of course, some businesses lend themselves to this visual medium. Others do not. People in the fashion industry, a retail business, real estate agent, etc. would do well with a Pinterest page for their business. Other businesses may not benefit as much from an account. If you can show before and after pictures of a service you provide, Pinterest would work well.
Most people use Pinterest for fun and not for business reasons, which is why getting your brand and message across is a bonus. If you can post non-blurry photos that are clever, funny, awe inspiring or amazing, you can attract people to your boards. Not all of your boards have to be business related.
When I was little and my brother and I would fight, he would often slap me up high and punch me in the stomach and say, “While you are looking up here (slap!), I’ll get you down here (punch!). He is five years younger, so I guess it was acceptable back then! My point is that while you have people looking at your pretty photos, you can sneak the punch in with your brand and message.
The new look of Pinterest was made to be more user-friendly. It was purposely made to look much different than Facebook, according to CEO Ben Silbermann.
Cover photos are now larger to help get your statement across. When you view the boards, you see the cover photo and four smaller photos of pictures within that board. The profile information is now across the top of the page instead of along the side. The profile photo itself is much larger. On the right side, you can see the latest people to repin any of your pins.