Where will social media show up next?


Today I attended a funeral and was told that I could have stayed at home and watched live streaming video instead. I turned around and looked. Sure enough, mounted up high on the back wall was a video camera. There really is no privacy any more. You can now attend some funerals from home or anywhere you can grab some wifi.

I am not sure if I am comfortable with that or not, but it does really show that all sorts of businesses are on the “live streaming video” bandwagon. Maybe caskets will someday be covered with advertising like race cars so people viewing will see their logos. How far will it go? No one knows for sure.

Some religious services are also streamed live. Not feeling well? No worries. You can attend services via the internet while sitting at home in your jammies.

If you can stream an event, people will watch, if you get the word out. You can stream events through several sites including You Tube, Livestream and Ustream. Google+ has hangouts, where multiple people can chat live via webcam and millions more can watch. Using this technology can, not only help grow your business, but actually change the way we all do business.

I can remember way, way back when I was in college. A professor told my class about how we would one day have a card, similar to a credit card, that would allow people to travel with no cash. Money would come right out of a person’s checking account. Every business would accept them. Of course, we know that debit cards exist now. But back in the day, that sounded crazy.

Online coupons that are scanned from cell phones at the cash register are already available. PayPal and credit card companies offer gadgets that connect to a cell phone. The business owner can simply swipe a credit card through the gadget. The client signs the phone with their finger to make a charge or payment. Can you imagine what might come next?

I talked to a friend the other day about business cards. He predicts there will be a business card where the image changes and maybe even has video. How far are we from that? There are already animated picture frames, why not a business card?

Even though social media is my business, I am hearing about new apps and sites every day. Some are great, some not so much. But the technology is changing daily. To stay on top of things with your business, you need to change with the technology and not fight against it.

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Maryland chamber of commerce



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