Do you have any idea who is looking at your website? Do you know where the traffic originates? If you are trying to grow, or care at all about your business, you should know how people are finding your website or blog. If you do not know where you are getting customers, this is important information.
The most popular way to get a handle on your page viewers is with Google Analytics. It takes a little know-how to use this. You have to be able to add code to your page, or get someone add it for you. Google Analytics will analyze how your viewers find you, the efficacy of your keywords and there is even a section just for social media sites. Lots of information is there, but it does you no good if you are not looking at it on a regular basis. New features just came out for Google Analytics including shortcuts to the stats you use the most often.
If you have ecommerce on your site, Google Analytics can even figure out the percentage of website visitors who become customers. You can analyze individual pages, and get in-depth analysis.
If you are sharing new pages or blogs on Twitter, but you are not getting any traffic from Twitter, that is saying something that you need to know. Either you are not reaching enough people or your message is not encouraging people to click the link to your page. Making your message a call to action may improve the clicks.
Some people are not technically savvy and have no clue about how to add code to their page. I totally understand. Most of my clients don’t get it at all. For them, there is another way to figure out who is viewing their site. It’s called Stats Crop. By entering your web address, you can get a lot of information about how your site is working. Stats Crop gives each page a number score and gives suggestions on how to raise it (adding backlinks, getting the page indexed on search engines and more). Learn about your keywords. Are they working? Do you need to add more? How are similar sites doing? This can help you figure out what marketing methods are working best.
Users of Blogger can get access to how the blog is doing. They have most of the same information as Google Analytics, but without doing a thing! All you need to do is go to the dashboard page and click on the little blue graph under the name of the blog. If you have multiple blogs, there will be one for each of them. By clicking on “traffic sources,” you can see how people find you.
Somehow I’m getting viewers from a porn site. I swear, I don’t know how that is happening! I can’t imagine why someone would go from porn to my blog, but I’ll take the page views however I can get them.
A year ago, I never heard of BizSugar, and now I know I’m getting most of my page views through them. Friend Feed, on the other hand, isn’t doing much for me at all. One of my clients gets her best page views from StumbleUpon. Maybe it is how each book-marking or other social site categorizes the keywords entered when I submit the pages.
The best way to know what is happening with your clients and page viewers is to use every way possible to analyze your website. Learning who comes to the page will help you figure out more about your target market. You will learn what marketing is working, or not. If you don’t understand how to use this analysis, view the help section. It is definitely worth the trouble.