August 2012

Use trending topics for social media posts

When you visit your Twitter page there is a list on the left hand side of the page with trending topics. Google and Yahoo also have trending topics. Wikipedia jumped on the bandwagon with its own site. So, what are they and what is their significance? Trending topics are what people are talking about right now. They change as people search for different things. Obviously, as events unfold, people begin

Make new friends and keep the old

When using social media to grow your business, an important aspect is making virtual friends. This is not always an easy process, especially for businesses that have never used social media in the past. One of the best ways to get likes on a business Facebook page is by asking your friends on your personal Facebook page to like it. Without a personal Facebook page, this is a bit more

Add pizzazz to social media pages

As more businesses jockey for position to be the best, they use their social media pages to gain popularity. Some have one time offers, others contests and still more have funny pictures. No matter what strategy you employ, you must do something to attract new clients. Lots of web pages have “suggest a caption” contests. Those are fun because people think of the most outrageous things you would never think

Grow and nurture your Facebook audience

Once your business has a social media presence, it is now time to grow your audience. Sounds simple, right? Well, maybe it sounds easier than it is. Growing your audience doesn’t happen overnight. It takes a lot of posting, tweeting, forwarding, sharing of your information. Maybe it is something that you need to hire someone to do for you, wink, wink, hint, hint… I spoke to someone who owns a

Using social media for nonprofits

One of the best things about using social media is the cost. Many times the cost is low or non-existent. Non-profits, and really anyone with a limited budget, can take advantage of these sites and make the most of it. About a week ago, I spoke to someone who runs a small non-profit organization. He told me that his organization does not ask for money at all. The entire financing

SEO made simple

The first thing you need to understand is how Google, and the other search engines, rank websites. With Google specifically, they have paid advertising on top of the page and if there is a local connection, there is a map with various businesses marked with a “pin” on the right. The paid list is just that. People pay to be in that spot. They have a PPC, or pay per

A call to action

The best part of social media is the “social” part of it. When you send a tweet, post on Facebook, etc. many people say where they are or what they are doing. They might tweet a link to a web page because they think their friends might find interesting. Those types of messages are not a call to action. One type of call to action is the limited time offer.

Make your mark

In today’s business world, everyone has to use social networking in order to grow a business. Whether you are a freelancer working out of a spare bedroom or a brick and mortar business, the internet is extremely important in today’s market. Creating a brand that is all your own, is the best way to make your mark. What makes your business stand out among all of the others in your

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