When you visit your Twitter page there is a list on the left hand side of the page with trending topics. Google and Yahoo also have trending topics. Wikipedia jumped on the bandwagon with its own site. So, what are they and what is their significance?
Trending topics are what people are talking about right now. They change as people search for different things. Obviously, as events unfold, people begin to discuss them in blogs, webpages and social media. When Michael Phelps broke the record for the most medals in the Olympics, he was a trending topic all over the internet. When there is a mass shooting, like recently in Colorado, that becomes a trending topic. It does not matter if the subject is positive or negative. It can be a coup in a foreign country or someone winning an election. Some sites have local, national and international trends so it can be broken down to where you are.
How does this help with marketing?
You can write your great content either using the trending topic as an example or somehow weaving it into the subject of your article, blog or web content. By using keywords that are trending, you are automatically getting more attention and page views. The search engine bots will be trolling for those keywords and when you use words that are trending, they know. The more your comments are up to the minute, hot button items, buzzwords, trending – whatever name you give it – you will see an upswing in your activity.
Another way to use trending topics in your blog is to give your own take on a trending topic. Let people know how you feel about it. Almost always you can find something that relates to your business that happens to be trending.
When using Twitter and a hashtag, for example #olympics, it becomes searchable. Someone who is interested in finding out about the Olympics can search that hashtag and see a real time list of people’s tweets on that subject. If you are using that hashtag in your tweet, it will appear in the list. People will be reading it. Hopefully people will click on your link or retweet your statement because it is worth repeating.
Certain trending topics can be predicted like elections, back to school, holidays and the World Series. You can always write something ahead of time, knowing that your topic will be trending. Football season is beginning now. While a football related topic might not be trending right this second, you know football is something that will be happening for the next several months and will be on the minds of a lot of sports fans around the country. People will be predicting what certain players will do, how teams will do and then there will be actual news stories about players, teams, owners, stadiums, fans, mascots, and much more.
As with everything else, you need good, clean copy in your content. The internet is a popularity contest and you need to join in the fun. Put some thought into your content and then tell it to the world.