Step right up… have we got a deal for you!


special offer on social mediaHurry! Hurry! The contest is about to begin. This is what many businesses say on their social media pages. Offers, contests and special drawings are often featured on pages to attract people to either sign up for a newsletter or get on a mailing list.

As entrepreneurs, we are always thinking up new ways to bring in business. You do not have to re-invent the wheel. There are some tried and true methods that have worked. Of course, you can add your own spin to an old idea and make it your own. When I was in graduate school, I had a professor who said that there is no such thing as a new idea. You just need to take an existing idea and improve it or change it to suit your needs.

Instead of paying a marketing person to get new business, you can put an offer on your Facebook page to entice new people. Offering a free product is one way to attract new clients. Everyone loves something for free. But, you must make sure you are giving them something that has value. You cannot just give people a 10 page ad for your company and call it a book. People see right through that. But, if you give them something worthwhile, they might just become a happy customer.

Businesses often offer contests if people sign up for a newsletter or mailing list. Instead of giving away a lot of small things, they offer one big one. People love contests, and I have come to discover that people love filling out online forms.

For 14 years, I ran an animal rescue with an online adoption form. I often received forms from people who had no intentions of adopting an animal. But, as a result, I had their name, snail mail address and email address. That information came in handy when it was time to promote an event or ask for donations. I took advantage of it many times over the years.

Use your imagination. If you think about it, you know there is something that you can offer to entice people to visit your page, sign up and even become a client for your business. Then, once you have attracted new people, it is up to you to wow them.

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POM Pikesville Owings Mills Regional Chamber of Commerce

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B2B Improvement Group

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Maryland chamber of commerce



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